Becks Consumer Insights

Who buys Becks?

A Becks consumer is generally very high income, Hispanic, and senior age. Becks consumers are more likely to purchase Becks during larger pantry stocking trips. Brands such as Scott, Goya, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Becks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.97
% of Basket $ (median)
26.4%
Total Basket $ (median)
$41.63

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Becks Consumer Demographics

demographic
index
Female
96
Male
134
<24
129
25-34
75
35-44
103
45-54
110
55-64
113
65+
166
African American
62
Asian
112
Caucasian
81
Hispanic
279
demographic
index
Has Kids
95
No Kids
112
- $20k
60
$20k-40k
96
$40k-60k
103
$60k-80k
102
$80k-100k
107
$100k-125k
101
$125k +
115
No College
96
College
103
Adv. Degree
92

Understand Becks Consumer Behavior

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Becks Basket Affinity & Size

brand
basket affinity
Scott 12.2x
Goya 11.2x
Arnold 10.3x
Boars Head 9.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
164

Where is Becks Purchased?

channels
index
Club
73
Dollar
4
Drug
215
Food
176
Gas & Convenience
55
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Boars Head 1.6x
Bud Light 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
146
Credit
114
Debit
74
Food Stamps
26

When is Becks Purchased?

day of week
Sun
15.7%
Mon
10.4%
Tue
10.7%
Wed
11.5%
Thu
10.1%
Fri
18.1%
Sat
23.4%
time of day
Morning
10.8%
Noon
14.9%
Afternoon
37.1%
Evening
31.6%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Becks consumers purchase?

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Why do Becks consumers try new brands?

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Where do Becks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Becks Target Market

Arrow and target

Who actually buys Becks? Do these consumers match the intended target market of Becks?

Thought bubble

What motivates the target market to purchase Becks?

magnifying glass

What other target market should Becks look at?

venn diagram

Which other brands have a similar target market?

About Our Becks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.