Becks Consumer Insights

Who buys Becks?

A Becks consumer is generally very high income, Hispanic, and senior age. Becks consumers are more likely to purchase Becks during larger pantry stocking trips. Brands such as Scott, Goya, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Becks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.97
% of Basket $ (median)
26.4%
Total Basket $ (median)
$41.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Becks Consumer Demographics

demographic
index
Female
96
Male
134
<24
129
25-34
75
35-44
103
45-54
110
55-64
113
65+
166
African American
62
Asian
112
Caucasian
81
Hispanic
279
demographic
index
Has Kids
95
No Kids
112
- $20k
60
$20k-40k
96
$40k-60k
103
$60k-80k
102
$80k-100k
107
$100k-125k
101
$125k +
115
No College
96
College
103
Adv. Degree
92

Understand Becks Consumer Behavior

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Becks Basket Affinity & Size

brand
basket affinity
Scott 12.2x
Goya 11.2x
Arnold 10.3x
Boars Head 9.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
164

Where is Becks Purchased?

channels
index
Club
73
Dollar
4
Drug
215
Food
176
Gas & Convenience
55
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Boars Head 1.6x
Bud Light 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
146
Credit
114
Debit
74
Food Stamps
26

When is Becks Purchased?

day of week
Sun
15.7%
Mon
10.4%
Tue
10.7%
Wed
11.5%
Thu
10.1%
Fri
18.1%
Sat
23.4%
time of day
Morning
10.8%
Noon
14.9%
Afternoon
37.1%
Evening
31.6%
Late
5.6%

About Our Becks Consumer Insights

How do we know who buys Becks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Becks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.