Beech-Nut Consumer Insights

Who buys Beech-Nut? A Beech-Nut consumer is generally lower income, Caucasian, and young adult age. Beech-Nut consumers are more likely to purchase Beech-Nut during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Beech-Nut Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Beech-Nut Consumer Demographics

demographic
index
Female
102
Male
81
<24
179
25-34
207
35-44
72
45-54
34
55-64
38
65+
39
African American
95
Asian
76
Caucasian
103
Hispanic
101
demographic
index
Has Kids
122
No Kids
51
- $20k
143
$20k-40k
155
$40k-60k
118
$60k-80k
93
$80k-100k
81
$100k-125k
61
$125k +
37
No College
92
College
106
Adv. Degree
82

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Beech-Nut Basket Affinity & Size

brand
basket affinity
Gerber 40.4x
Gerber Graduates 37.5x
Huggies 6.3x
Goya 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
464

Where is Beech-Nut Purchased?

channels
index
Club
0
Dollar
3
Drug
17
Food
109
Gas & Convenience
3
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.4x
Huggies 2.0x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
69
Credit
85
Debit
73
Food Stamps
572

When is Beech-Nut Purchased?

day of week
Sun
16.8%
Mon
14.3%
Tue
14.0%
Wed
13.2%
Thu
12.6%
Fri
13.9%
Sat
15.3%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
33.4%
Evening
27.7%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Beech-Nut consumers purchase?

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Why do Beech-Nut consumers try new brands?

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Where do Beech-Nut consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Beech-Nut Target Market

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Who actually buys Beech-Nut? Do these consumers match the intended target market of Beech-Nut?

Thought bubble

What motivates the target market to purchase Beech-Nut?

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What other target market should Beech-Nut look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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