Beech-Nut Consumer Insights

Who buys Beech-Nut?

A Beech-Nut consumer is generally lower income, Caucasian, and young adult age. Beech-Nut consumers are more likely to purchase Beech-Nut during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Beech-Nut Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Beech-Nut Consumer Demographics

demographic
index
Female
102
Male
81
<24
179
25-34
207
35-44
72
45-54
34
55-64
38
65+
39
African American
95
Asian
76
Caucasian
103
Hispanic
101
demographic
index
Has Kids
122
No Kids
51
- $20k
143
$20k-40k
155
$40k-60k
118
$60k-80k
93
$80k-100k
81
$100k-125k
61
$125k +
37
No College
92
College
106
Adv. Degree
82

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Beech-Nut Basket Affinity & Size

brand
basket affinity
Gerber 40.4x
Gerber Graduates 37.5x
Huggies 6.3x
Goya 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
464

Where is Beech-Nut Purchased?

channels
index
Club
0
Dollar
3
Drug
17
Food
109
Gas & Convenience
3
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.4x
Huggies 2.0x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
69
Credit
85
Debit
73
Food Stamps
572

When is Beech-Nut Purchased?

day of week
Sun
16.8%
Mon
14.3%
Tue
14.0%
Wed
13.2%
Thu
12.6%
Fri
13.9%
Sat
15.3%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
33.4%
Evening
27.7%
Late
8.4%

About Our Beech-Nut Consumer Insights

How do we know who buys Beech-Nut? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Beech-Nut consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.