Bell Plantation PB2 Consumer Insights

Who buys Bell Plantation PB2? Bell Plantation PB2 consumers are generally slightly higher income, Caucasian, and young adult age. Bell Plantation PB2 consumers are more likely to purchase Bell Plantation PB2 during larger pantry stocking trips. Brands such as Silk, Archer Farms, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Bell Plantation PB2 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.68
% of Basket $ (median)
6.8%
Total Basket $ (median)
$69.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bell Plantation PB2 Consumer Demographics

demographic
index
Female
98
Male
115
<24
115
25-34
120
35-44
97
45-54
83
55-64
92
65+
70
African American
34
Asian
33
Caucasian
108
Hispanic
72
demographic
index
Has Kids
92
No Kids
118
- $20k
75
$20k-40k
67
$40k-60k
68
$60k-80k
114
$80k-100k
162
$100k-125k
111
$125k +
113
No College
56
College
104
Adv. Degree
131

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Bell Plantation PB2 Basket Affinity & Size

brand
basket affinity
Silk 14.6x
Archer Farms 10.5x
Yoplait Go-Gurt 7.4x
Jennie-O 7.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
426

Where is Bell Plantation PB2 Purchased?

channels
index
Drug
1
Food
28
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Jennie-O 1.7x
Silk 1.7x
Dannon Oikos 1.7x

How Did They Pay?

method
index
Cash
52
Credit
105
Debit
125
Food Stamps
69

When is Bell Plantation PB2 Purchased?

day of week
Sun
17.8%
Mon
12.5%
Tue
11.9%
Wed
14.5%
Thu
11.9%
Fri
15.4%
Sat
15.9%
time of day
Morning
14.6%
Noon
15.5%
Afternoon
35.9%
Evening
27.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bell Plantation PB2 consumers purchase?

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Why do Bell Plantation PB2 consumers try new brands?

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Where do Bell Plantation PB2 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bell Plantation PB2 Target Market

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Who actually buys Bell Plantation PB2? Do these consumers match the intended target market of Bell Plantation PB2?

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What motivates the target market to purchase Bell Plantation PB2?

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What other target market should Bell Plantation PB2 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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