Belly Washers Consumer Insights

Who buys Belly Washers?

A Belly Washers consumer is generally very low income, Hispanic, and young adult age. Belly Washers consumers are more likely to purchase Belly Washers during larger pantry stocking trips. Brands such as Gerber Graduates, Kool-Aid, and Starbucks Frappuccino also tend to be purchased in the same trip. See sample consumer insights data below.

Belly Washers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
9.1%
Total Basket $ (median)
$27.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Belly Washers Consumer Demographics

demographic
index
Female
104
Male
59
<24
140
25-34
156
35-44
96
45-54
55
55-64
55
65+
20
African American
93
Asian
66
Caucasian
101
Hispanic
129
demographic
index
Has Kids
128
No Kids
37
- $20k
170
$20k-40k
123
$40k-60k
103
$60k-80k
97
$80k-100k
79
$100k-125k
79
$125k +
66
No College
137
College
99
Adv. Degree
62

Understand Belly Washers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Belly Washers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 7.8x
Kool-Aid 7.4x
Starbucks Frappuccino 5.4x
Hawaiian Punch 5.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
260

Where is Belly Washers Purchased?

channels
index
Dollar
585
Drug
368
Food
34
Gas & Convenience
429
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Marlboro Gold Pack 1.9x
Kool-Aid 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
109
Credit
74
Debit
90
Food Stamps
368

When is Belly Washers Purchased?

day of week
Sun
14.9%
Mon
12.4%
Tue
12.3%
Wed
13.0%
Thu
13.2%
Fri
15.9%
Sat
18.3%
time of day
Morning
16.9%
Noon
16.1%
Afternoon
33.2%
Evening
26.1%
Late
7.7%

About Our Belly Washers Consumer Insights

How do we know who buys Belly Washers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Belly Washers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.