Belly Washers Consumer Insights

Who buys Belly Washers? A Belly Washers consumer is generally very low income, Hispanic, and young adult age. Belly Washers consumers are more likely to purchase Belly Washers during larger pantry stocking trips. Brands such as Gerber Graduates, Kool-Aid, and Starbucks Frappuccino also tend to be purchased in the same trip. Sample consumer insights data below.

Belly Washers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
9.1%
Total Basket $ (median)
$27.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Belly Washers Consumer Demographics

demographic
index
Female
104
Male
59
<24
140
25-34
156
35-44
96
45-54
55
55-64
55
65+
20
African American
93
Asian
66
Caucasian
101
Hispanic
129
demographic
index
Has Kids
128
No Kids
37
- $20k
170
$20k-40k
123
$40k-60k
103
$60k-80k
97
$80k-100k
79
$100k-125k
79
$125k +
66
No College
137
College
99
Adv. Degree
62

Understand Belly Washers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Belly Washers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 7.8x
Kool-Aid 7.4x
Starbucks Frappuccino 5.4x
Hawaiian Punch 5.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
260

Where is Belly Washers Purchased?

channels
index
Dollar
585
Drug
368
Food
34
Gas & Convenience
429
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Marlboro Gold Pack 1.9x
Kool-Aid 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
109
Credit
74
Debit
90
Food Stamps
368

When is Belly Washers Purchased?

day of week
Sun
14.9%
Mon
12.4%
Tue
12.3%
Wed
13.0%
Thu
13.2%
Fri
15.9%
Sat
18.3%
time of day
Morning
16.9%
Noon
16.1%
Afternoon
33.2%
Evening
26.1%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Belly Washers consumers purchase?

check mark

Why do Belly Washers consumers try new brands?

check mark

Where do Belly Washers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Belly Washers Target Market

Arrow and target

Who actually buys Belly Washers? Do these consumers match the intended target market of Belly Washers?

Thought bubble

What motivates the target market to purchase Belly Washers?

magnifying glass

What other target market should Belly Washers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us