Ben & Jerry's Consumer Insights

Who buys Ben & Jerry's? A Ben & Jerry's consumer is generally very high income, Caucasian, and adolescent age. Ben & Jerry's consumers are more likely to purchase Ben & Jerry's during larger pantry stocking trips. Brands such as Breyers, YoCrunch, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.

Ben & Jerry's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
11.9%
Total Basket $ (median)
$33.42

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ben & Jerry's Consumer Demographics

demographic
index
Female
97
Male
131
<24
145
25-34
117
35-44
93
45-54
98
55-64
78
65+
66
African American
88
Asian
91
Caucasian
103
Hispanic
81
demographic
index
Has Kids
91
No Kids
120
- $20k
98
$20k-40k
100
$40k-60k
99
$60k-80k
95
$80k-100k
101
$100k-125k
105
$125k +
105
No College
77
College
103
Adv. Degree
114

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Ben & Jerry's Basket Affinity & Size

brand
basket affinity
Breyers 5.3x
YoCrunch 3.9x
Digiorno 3.9x
Smart Balance 3.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
273

Where is Ben & Jerry's Purchased?

channels
index
Club
4
Dollar
1
Drug
98
Food
179
Gas & Convenience
153
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.3x
Boars Head 1.3x
Almond Breeze 1.3x
Smart Balance 1.3x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
95
Food Stamps
105

When is Ben & Jerry's Purchased?

day of week
Sun
17.3%
Mon
12.9%
Tue
11.9%
Wed
12.1%
Thu
12.1%
Fri
15.7%
Sat
18.0%
time of day
Morning
8.0%
Noon
10.2%
Afternoon
27.9%
Evening
41.3%
Late
12.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ben & Jerry's consumers purchase?

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Why do Ben & Jerry's consumers try new brands?

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Where do Ben & Jerry's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ben & Jerry's Target Market

Arrow and target

Who actually buys Ben & Jerry's? Do these consumers match the intended target market of Ben & Jerry's?

Thought bubble

What motivates the target market to purchase Ben & Jerry's?

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What other target market should Ben & Jerry's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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