Ben & Jerry's Consumer Insights

Who buys Ben & Jerry's?

A Ben & Jerry's consumer is generally very high income, Caucasian, and adolescent age. Ben & Jerry's consumers are more likely to purchase Ben & Jerry's during larger pantry stocking trips. Brands such as Breyers, YoCrunch, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

Ben & Jerry's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
11.9%
Total Basket $ (median)
$33.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ben & Jerry's Consumer Demographics

demographic
index
Female
97
Male
131
<24
145
25-34
117
35-44
93
45-54
98
55-64
78
65+
66
African American
88
Asian
91
Caucasian
103
Hispanic
81
demographic
index
Has Kids
91
No Kids
120
- $20k
98
$20k-40k
100
$40k-60k
99
$60k-80k
95
$80k-100k
101
$100k-125k
105
$125k +
105
No College
77
College
103
Adv. Degree
114

Understand Ben & Jerry's Consumer Behavior

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Ben & Jerry's Basket Affinity & Size

brand
basket affinity
Breyers 5.3x
YoCrunch 3.9x
Digiorno 3.9x
Smart Balance 3.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
273

Where is Ben & Jerry's Purchased?

channels
index
Club
4
Dollar
1
Drug
98
Food
179
Gas & Convenience
153
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.3x
Boars Head 1.3x
Almond Breeze 1.3x
Smart Balance 1.3x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
95
Food Stamps
105

When is Ben & Jerry's Purchased?

day of week
Sun
17.3%
Mon
12.9%
Tue
11.9%
Wed
12.1%
Thu
12.1%
Fri
15.7%
Sat
18.0%
time of day
Morning
8.0%
Noon
10.2%
Afternoon
27.9%
Evening
41.3%
Late
12.6%

Get More Ben & Jerry's Data

Contact us for the latest Ben & Jerry's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ben & Jerry's consumers switch to?

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Why do consumers stop buying Ben & Jerry's products?

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Which retailers do Ben & Jerry's shoppers prefer to shop at?

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What motivates consumers to try Ben & Jerry's products?

Research the Ben & Jerry's Target Market

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Who actually buys Ben & Jerry's? Do these consumers match the intended target market of Ben & Jerry's?

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What motivates the target market to buy Ben & Jerry's?

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What other target market should Ben & Jerry's look at?

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Which other brands have a similar target market?

About Our Ben & Jerry's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.