Ben & Jerry's 2 Twisted! Consumer Insights

Who buys Ben & Jerry's 2 Twisted!? A Ben & Jerry's 2 Twisted! consumer is generally slightly lower income, Caucasian, and adolescent age. Ben & Jerry's 2 Twisted! consumers are more likely to purchase Ben & Jerry's 2 Twisted! during larger pantry stocking trips. Brands such as Archer Farms, Gatorade G2, and Breyers also tend to be purchased in the same trip. Sample consumer insights data below.

Ben & Jerry's 2 Twisted! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.15

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Ben & Jerry's 2 Twisted! Consumer Demographics

demographic
index
Female
99
Male
108
<24
190
25-34
158
35-44
82
45-54
79
55-64
44
65+
19
African American
79
Asian
51
Caucasian
108
Hispanic
83
demographic
index
Has Kids
96
No Kids
109
- $20k
126
$20k-40k
101
$40k-60k
131
$60k-80k
88
$80k-100k
99
$100k-125k
76
$125k +
75
No College
76
College
109
Adv. Degree
86

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Ben & Jerry's 2 Twisted! Basket Affinity & Size

brand
basket affinity
Archer Farms 7.9x
Gatorade G2 6.9x
Breyers 5.8x
Lean Cuisine 5.1x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
300

Where is Ben & Jerry's 2 Twisted! Purchased?

channels
index
Drug
130
Food
51
Gas & Convenience
73
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Horizon Organic 1.5x
General Mills Fiber One 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
121
Credit
86
Debit
95
Food Stamps
171

When is Ben & Jerry's 2 Twisted! Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
11.0%
Wed
10.7%
Thu
13.5%
Fri
16.7%
Sat
17.1%
time of day
Morning
7.0%
Noon
7.6%
Afternoon
24.5%
Evening
46.4%
Late
14.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ben & Jerry's 2 Twisted! consumers purchase?

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Why do Ben & Jerry's 2 Twisted! consumers try new brands?

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Where do Ben & Jerry's 2 Twisted! consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ben & Jerry's 2 Twisted! Target Market

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Who actually buys Ben & Jerry's 2 Twisted!? Do these consumers match the intended target market of Ben & Jerry's 2 Twisted!?

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What motivates the target market to purchase Ben & Jerry's 2 Twisted!?

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What other target market should Ben & Jerry's 2 Twisted! look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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