Ben & Jerry's 2 Twisted! Consumer Insights

Who buys Ben & Jerry's 2 Twisted!?

A Ben & Jerry's 2 Twisted! consumer is generally slightly lower income, Caucasian, and adolescent age. Ben & Jerry's 2 Twisted! consumers are more likely to purchase Ben & Jerry's 2 Twisted! during larger pantry stocking trips. Brands such as Archer Farms, Gatorade G2, and Breyers also tend to be purchased in the same trip. See sample consumer insights data below.

Ben & Jerry's 2 Twisted! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ben & Jerry's 2 Twisted! Consumer Demographics

demographic
index
Female
99
Male
108
<24
190
25-34
158
35-44
82
45-54
79
55-64
44
65+
19
African American
79
Asian
51
Caucasian
108
Hispanic
83
demographic
index
Has Kids
96
No Kids
109
- $20k
126
$20k-40k
101
$40k-60k
131
$60k-80k
88
$80k-100k
99
$100k-125k
76
$125k +
75
No College
76
College
109
Adv. Degree
86

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Ben & Jerry's 2 Twisted! Basket Affinity & Size

brand
basket affinity
Archer Farms 7.9x
Gatorade G2 6.9x
Breyers 5.8x
Lean Cuisine 5.1x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
300

Where is Ben & Jerry's 2 Twisted! Purchased?

channels
index
Drug
130
Food
51
Gas & Convenience
73
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Horizon Organic 1.5x
General Mills Fiber One 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
121
Credit
86
Debit
95
Food Stamps
171

When is Ben & Jerry's 2 Twisted! Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
11.0%
Wed
10.7%
Thu
13.5%
Fri
16.7%
Sat
17.1%
time of day
Morning
7.0%
Noon
7.6%
Afternoon
24.5%
Evening
46.4%
Late
14.5%

Get More Ben & Jerry's 2 Twisted! Data

Contact us for the latest Ben & Jerry's 2 Twisted! consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ben & Jerry's 2 Twisted! consumers switch to?

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Why do consumers stop buying Ben & Jerry's 2 Twisted! products?

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What motivates consumers to try Ben & Jerry's 2 Twisted! products?

Research the Ben & Jerry's 2 Twisted! Target Market

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Who actually buys Ben & Jerry's 2 Twisted!? Do these consumers match the intended target market of Ben & Jerry's 2 Twisted!?

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What motivates the target market to buy Ben & Jerry's 2 Twisted!?

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What other target market should Ben & Jerry's 2 Twisted! look at?

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Which other brands have a similar target market?

About Our Ben & Jerry's 2 Twisted! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.