Benadryl Consumer Insights

Who buys Benadryl?

A Benadryl consumer is generally very high income, African American, and senior age. Benadryl consumers are more likely to purchase Benadryl during larger pantry stocking trips. Brands such as Kleenex, Neutrogena, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Benadryl Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
19.9%
Total Basket $ (median)
$27.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Benadryl Consumer Demographics

demographic
index
Female
100
Male
98
<24
101
25-34
101
35-44
102
45-54
93
55-64
100
65+
119
African American
152
Asian
144
Caucasian
91
Hispanic
109
demographic
index
Has Kids
101
No Kids
98
- $20k
104
$20k-40k
99
$40k-60k
97
$60k-80k
94
$80k-100k
95
$100k-125k
104
$125k +
114
No College
96
College
99
Adv. Degree
107

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Benadryl Basket Affinity & Size

brand
basket affinity
Kleenex 8.7x
Neutrogena 5.1x
Lysol 4.7x
Crest 4.4x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
190

Where is Benadryl Purchased?

channels
index
Beauty
10
Club
26
Dollar
209
Drug
497
Food
56
Gas & Convenience
14
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Huggies 1.3x
Kelloggs Froot Loops 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
135
Credit
97
Debit
94
Food Stamps
30

When is Benadryl Purchased?

day of week
Sun
16.0%
Mon
14.3%
Tue
12.9%
Wed
13.1%
Thu
13.0%
Fri
14.9%
Sat
15.9%
time of day
Morning
15.6%
Noon
15.0%
Afternoon
30.8%
Evening
29.7%
Late
8.9%

About Our Benadryl Consumer Insights

How do we know who buys Benadryl? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Benadryl consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.