Benadryl Consumer Insights

Who buys Benadryl? A Benadryl consumer is generally very high income, African American, and senior age. Benadryl consumers are more likely to purchase Benadryl during larger pantry stocking trips. Brands such as Kleenex, Neutrogena, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Benadryl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
19.9%
Total Basket $ (median)
$27.54

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  • Omnichannel data (online & offline)
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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Benadryl Consumer Demographics

demographic
index
Female
100
Male
98
<24
101
25-34
101
35-44
102
45-54
93
55-64
100
65+
119
African American
152
Asian
144
Caucasian
91
Hispanic
109
demographic
index
Has Kids
101
No Kids
98
- $20k
104
$20k-40k
99
$40k-60k
97
$60k-80k
94
$80k-100k
95
$100k-125k
104
$125k +
114
No College
96
College
99
Adv. Degree
107

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Benadryl Basket Affinity & Size

brand
basket affinity
Kleenex 8.7x
Neutrogena 5.1x
Lysol 4.7x
Crest 4.4x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
190

Where is Benadryl Purchased?

channels
index
Beauty
10
Club
26
Dollar
209
Drug
497
Food
56
Gas & Convenience
14
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Huggies 1.3x
Kelloggs Froot Loops 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
135
Credit
97
Debit
94
Food Stamps
30

When is Benadryl Purchased?

day of week
Sun
16.0%
Mon
14.3%
Tue
12.9%
Wed
13.1%
Thu
13.0%
Fri
14.9%
Sat
15.9%
time of day
Morning
15.6%
Noon
15.0%
Afternoon
30.8%
Evening
29.7%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Benadryl consumers purchase?

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Why do Benadryl consumers try new brands?

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Where do Benadryl consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Benadryl Target Market

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Who actually buys Benadryl? Do these consumers match the intended target market of Benadryl?

Thought bubble

What motivates the target market to purchase Benadryl?

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What other target market should Benadryl look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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