Benefiber Consumer Insights

Who buys Benefiber?

A Benefiber consumer is generally higher income, Asian, and older age. Benefiber consumers are more likely to purchase Benefiber during larger pantry stocking trips. Brands such as Puffs, Olay, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Benefiber Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.79
% of Basket $ (median)
23.2%
Total Basket $ (median)
$55.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Benefiber Consumer Demographics

demographic
index
Female
100
Male
104
<24
72
25-34
79
35-44
89
45-54
104
55-64
195
65+
181
African American
83
Asian
169
Caucasian
93
Hispanic
105
demographic
index
Has Kids
78
No Kids
149
- $20k
68
$20k-40k
86
$40k-60k
106
$60k-80k
105
$80k-100k
110
$100k-125k
120
$125k +
93
No College
111
College
94
Adv. Degree
118

Understand Benefiber Consumer Behavior

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Benefiber Basket Affinity & Size

brand
basket affinity
Puffs 7.2x
Olay 6.4x
Post Honey Bunches Of Oats 6.4x
Hefty 5.9x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
259

Where is Benefiber Purchased?

channels
index
Beauty
83
Club
242
Dollar
25
Drug
292
Food
48
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Coca-Cola Zero 1.7x
Arizona (Beverage) 1.6x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
83
Credit
120
Debit
95
Food Stamps
21

When is Benefiber Purchased?

day of week
Sun
16.7%
Mon
14.7%
Tue
13.3%
Wed
12.7%
Thu
12.6%
Fri
14.5%
Sat
15.5%
time of day
Morning
18.7%
Noon
20.6%
Afternoon
34.8%
Evening
22.1%
Late
3.8%

About Our Benefiber Consumer Insights

How do we know who buys Benefiber? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Benefiber consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.