Bent Creek Consumer Insights

Who buys Bent Creek? A Bent Creek consumer is generally very low income, African American, and senior age. Bent Creek consumers are more likely to purchase Bent Creek during larger pantry stocking trips. Brands such as Johnsonville, Hillshire Farm, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Bent Creek Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.4%
Total Basket $ (median)
$79.15

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bent Creek Consumer Demographics

demographic
index
Female
101
Male
85
<24
103
25-34
106
35-44
90
45-54
108
55-64
103
65+
120
African American
136
Asian
86
Caucasian
103
Hispanic
57
demographic
index
Has Kids
100
No Kids
101
- $20k
118
$20k-40k
114
$40k-60k
98
$60k-80k
113
$80k-100k
92
$100k-125k
88
$125k +
75
No College
103
College
106
Adv. Degree
67

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Bent Creek Basket Affinity & Size

brand
basket affinity
Johnsonville 6.3x
Hillshire Farm 6.2x
Birds Eye Steamfresh 5.1x
Shedd's Country Crock 4.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
565

Where is Bent Creek Purchased?

channels
index
Food
84
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Libby's 1.6x
Johnsonville 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
130
Credit
80
Debit
101
Food Stamps
144

When is Bent Creek Purchased?

day of week
Sun
18.7%
Mon
13.9%
Tue
10.8%
Wed
11.1%
Thu
9.9%
Fri
14.2%
Sat
21.4%
time of day
Morning
15.4%
Noon
15.2%
Afternoon
35.8%
Evening
28.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bent Creek consumers purchase?

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Why do Bent Creek consumers try new brands?

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Where do Bent Creek consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bent Creek Target Market

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Who actually buys Bent Creek? Do these consumers match the intended target market of Bent Creek?

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What motivates the target market to purchase Bent Creek?

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What other target market should Bent Creek look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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