Bent Creek Consumer Insights

Who buys Bent Creek?

A Bent Creek consumer is generally very low income, African American, and senior age. Bent Creek consumers are more likely to purchase Bent Creek during larger pantry stocking trips. Brands such as Johnsonville, Hillshire Farm, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Bent Creek Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.4%
Total Basket $ (median)
$79.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bent Creek Consumer Demographics

demographic
index
Female
101
Male
85
<24
103
25-34
106
35-44
90
45-54
108
55-64
103
65+
120
African American
136
Asian
86
Caucasian
103
Hispanic
57
demographic
index
Has Kids
100
No Kids
101
- $20k
118
$20k-40k
114
$40k-60k
98
$60k-80k
113
$80k-100k
92
$100k-125k
88
$125k +
75
No College
103
College
106
Adv. Degree
67

Understand Bent Creek Consumer Behavior

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Bent Creek Basket Affinity & Size

brand
basket affinity
Johnsonville 6.3x
Hillshire Farm 6.2x
Birds Eye Steamfresh 5.1x
Shedd's Country Crock 4.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
565

Where is Bent Creek Purchased?

channels
index
Food
84
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Libby's 1.6x
Johnsonville 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
130
Credit
80
Debit
101
Food Stamps
144

When is Bent Creek Purchased?

day of week
Sun
18.7%
Mon
13.9%
Tue
10.8%
Wed
11.1%
Thu
9.9%
Fri
14.2%
Sat
21.4%
time of day
Morning
15.4%
Noon
15.2%
Afternoon
35.8%
Evening
28.0%
Late
5.6%

About Our Bent Creek Consumer Insights

How do we know who buys Bent Creek? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bent Creek consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.