Benzels Consumer Insights

Who buys Benzels?

A Benzels consumer is generally slightly lower income, African American, and older age. Benzels consumers are more likely to purchase Benzels during mid to large sized trips. Brands such as Utz, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

Benzels Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.4%
Total Basket $ (median)
$11.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Benzels Consumer Demographics

demographic
index
Female
100
Male
97
<24
79
25-34
86
35-44
96
45-54
109
55-64
147
65+
106
African American
122
Asian
39
Caucasian
106
Hispanic
94
demographic
index
Has Kids
94
No Kids
115
- $20k
109
$20k-40k
104
$40k-60k
124
$60k-80k
114
$80k-100k
99
$100k-125k
75
$125k +
53
No College
101
College
103
Adv. Degree
86

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Benzels Basket Affinity & Size

brand
basket affinity
Utz 30.0x
Marlboro Gold Pack 17.7x
Marlboro 15.6x
Libby's 15.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
219
Pantry Stocking (21+ Items)
214

Where is Benzels Purchased?

channels
index
Club
3
Dollar
4620
Drug
103
Food
11
Gas & Convenience
189
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.9x
Hawaiian Punch 1.8x
Maxwell House 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
191
Credit
80
Debit
80
Food Stamps
64

When is Benzels Purchased?

day of week
Sun
15.9%
Mon
12.8%
Tue
12.4%
Wed
12.9%
Thu
12.4%
Fri
14.6%
Sat
19.0%
time of day
Morning
15.0%
Noon
20.5%
Afternoon
38.1%
Evening
24.4%
Late
1.9%

About Our Benzels Consumer Insights

How do we know who buys Benzels? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Benzels consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.