Beringer Consumer Insights

Who buys Beringer?

A Beringer consumer is generally very high income, African American, and senior age. Beringer consumers are more likely to purchase Beringer during larger pantry stocking trips. Brands such as Nabisco Triscuit, Fresh Selections, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Beringer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
17.7%
Total Basket $ (median)
$39.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Beringer Consumer Demographics

demographic
index
Female
99
Male
113
<24
68
25-34
84
35-44
87
45-54
114
55-64
150
65+
232
African American
107
Asian
98
Caucasian
100
Hispanic
95
demographic
index
Has Kids
84
No Kids
136
- $20k
77
$20k-40k
94
$40k-60k
108
$60k-80k
94
$80k-100k
99
$100k-125k
94
$125k +
128
No College
88
College
103
Adv. Degree
99

Understand Beringer Consumer Behavior

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Beringer Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 6.3x
Fresh Selections 4.8x
Oroweat 4.7x
Bud Light 4.7x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
222

Where is Beringer Purchased?

channels
index
Beauty
6
Club
85
Dollar
11
Drug
130
Food
168
Gas & Convenience
68
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Horizon Organic 1.5x
Oroweat 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
116
Credit
111
Debit
93
Food Stamps
21

When is Beringer Purchased?

day of week
Sun
12.5%
Mon
11.3%
Tue
11.8%
Wed
13.2%
Thu
13.3%
Fri
19.2%
Sat
18.8%
time of day
Morning
10.9%
Noon
14.7%
Afternoon
37.0%
Evening
31.7%
Late
5.7%

Get More Beringer Data

Contact us for the latest Beringer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Beringer consumers switch to?

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Why do consumers stop buying Beringer products?

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Which retailers do Beringer shoppers prefer to shop at?

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What motivates consumers to try Beringer products?

Research the Beringer Target Market

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Who actually buys Beringer? Do these consumers match the intended target market of Beringer?

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What motivates the target market to purchase Beringer?

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What other target market should Beringer look at?

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Which other brands have a similar target market?

About Our Beringer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.