Berkeley Farms Consumer Insights

Who buys Berkeley Farms?

A Berkeley Farms consumer is generally lower income, Asian, and adolescent age. Berkeley Farms consumers are more likely to purchase Berkeley Farms during larger pantry stocking trips. Brands such as 7Up, Post Honey Bunches Of Oats, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Berkeley Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
23.0%
Total Basket $ (median)
$15.19

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Berkeley Farms Consumer Demographics

demographic
index
Female
101
Male
90
<24
220
25-34
125
35-44
104
45-54
59
55-64
70
65+
49
African American
41
Asian
477
Caucasian
44
Hispanic
248
demographic
index
Has Kids
116
No Kids
63
- $20k
123
$20k-40k
127
$40k-60k
100
$60k-80k
101
$80k-100k
70
$100k-125k
58
$125k +
121
No College
116
College
104
Adv. Degree
60

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Berkeley Farms Basket Affinity & Size

brand
basket affinity
7Up 17.6x
Post Honey Bunches Of Oats 9.4x
Kelloggs Pop Tarts 9.0x
Kelloggs Frosted Flakes 8.1x
basket size
index
Urgent Need (1-2 Items)
84
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
208

Where is Berkeley Farms Purchased?

channels
index
Club
3
Dollar
104
Drug
727
Food
111
Gas & Convenience
256
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.5x
Skippy 2.1x
Taylor Farms 2.0x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
281
Credit
40
Debit
51
Food Stamps
216

When is Berkeley Farms Purchased?

day of week
Sun
19.1%
Mon
16.2%
Tue
13.3%
Wed
13.3%
Thu
12.5%
Fri
12.0%
Sat
13.6%
time of day
Morning
15.5%
Noon
11.2%
Afternoon
29.3%
Evening
32.7%
Late
11.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Berkeley Farms consumers purchase?

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Why do Berkeley Farms consumers try new brands?

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Where do Berkeley Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Berkeley Farms Target Market

Arrow and target

Who actually buys Berkeley Farms? Do these consumers match the intended target market of Berkeley Farms?

Thought bubble

What motivates the target market to purchase Berkeley Farms?

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What other target market should Berkeley Farms look at?

venn diagram

Which other brands have a similar target market?

About Our Berkeley Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.