Berkeley Farms Consumer Insights

Who buys Berkeley Farms?

A Berkeley Farms consumer is generally lower income, Asian, and adolescent age. Berkeley Farms consumers are more likely to purchase Berkeley Farms during larger pantry stocking trips. Brands such as 7Up, Post Honey Bunches Of Oats, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Berkeley Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
23.0%
Total Basket $ (median)
$15.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Berkeley Farms Consumer Demographics

demographic
index
Female
101
Male
90
<24
220
25-34
125
35-44
104
45-54
59
55-64
70
65+
49
African American
41
Asian
477
Caucasian
44
Hispanic
248
demographic
index
Has Kids
116
No Kids
63
- $20k
123
$20k-40k
127
$40k-60k
100
$60k-80k
101
$80k-100k
70
$100k-125k
58
$125k +
121
No College
116
College
104
Adv. Degree
60

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Berkeley Farms Basket Affinity & Size

brand
basket affinity
7Up 17.6x
Post Honey Bunches Of Oats 9.4x
Kelloggs Pop Tarts 9.0x
Kelloggs Frosted Flakes 8.1x
basket size
index
Urgent Need (1-2 Items)
84
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
208

Where is Berkeley Farms Purchased?

channels
index
Club
3
Dollar
104
Drug
727
Food
111
Gas & Convenience
256
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.5x
Skippy 2.1x
Taylor Farms 2.0x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
281
Credit
40
Debit
51
Food Stamps
216

When is Berkeley Farms Purchased?

day of week
Sun
19.1%
Mon
16.2%
Tue
13.3%
Wed
13.3%
Thu
12.5%
Fri
12.0%
Sat
13.6%
time of day
Morning
15.5%
Noon
11.2%
Afternoon
29.3%
Evening
32.7%
Late
11.3%

About Our Berkeley Farms Consumer Insights

How do we know who buys Berkeley Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Berkeley Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.