Bertolli Consumer Insights

Who buys Bertolli?

A Bertolli consumer is generally very high income, African American, and senior age. Bertolli consumers are more likely to purchase Bertolli during larger pantry stocking trips. Brands such as Barilla, Marie Callender's, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Bertolli Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
6.6%
Total Basket $ (median)
$83.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bertolli Consumer Demographics

demographic
index
Female
99
Male
111
<24
114
25-34
100
35-44
95
45-54
106
55-64
102
65+
114
African American
113
Asian
92
Caucasian
100
Hispanic
101
demographic
index
Has Kids
93
No Kids
115
- $20k
95
$20k-40k
95
$40k-60k
96
$60k-80k
102
$80k-100k
103
$100k-125k
105
$125k +
106
No College
86
College
101
Adv. Degree
110

Understand Bertolli Consumer Behavior

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Bertolli Basket Affinity & Size

brand
basket affinity
Barilla 6.3x
Marie Callender's 4.4x
Birds Eye Steamfresh 4.1x
Sabra 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
477

Where is Bertolli Purchased?

channels
index
Club
94
Dollar
10
Drug
13
Food
147
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Sabra 1.3x
International Delight 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
78
Credit
107
Debit
100
Food Stamps
142

When is Bertolli Purchased?

day of week
Sun
19.2%
Mon
13.6%
Tue
12.0%
Wed
11.9%
Thu
11.5%
Fri
14.1%
Sat
17.7%
time of day
Morning
12.9%
Noon
16.2%
Afternoon
35.7%
Evening
29.3%
Late
5.8%

Get More Bertolli Data

Contact us for the latest Bertolli consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bertolli consumers switch to?

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Why do consumers stop buying Bertolli products?

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Which retailers do Bertolli shoppers prefer to shop at?

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What motivates consumers to try Bertolli products?

Research the Bertolli Target Market

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Who actually buys Bertolli? Do these consumers match the intended target market of Bertolli?

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What motivates the target market to purchase Bertolli?

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What other target market should Bertolli look at?

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Which other brands have a similar target market?

About Our Bertolli Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.