Bertolli Consumer Insights

Who buys Bertolli? A Bertolli consumer is generally very high income, African American, and senior age. Bertolli consumers are more likely to purchase Bertolli during larger pantry stocking trips. Brands such as Barilla, Marie Callender's, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Bertolli Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
6.6%
Total Basket $ (median)
$83.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bertolli Consumer Demographics

demographic
index
Female
99
Male
111
<24
114
25-34
100
35-44
95
45-54
106
55-64
102
65+
114
African American
113
Asian
92
Caucasian
100
Hispanic
101
demographic
index
Has Kids
93
No Kids
115
- $20k
95
$20k-40k
95
$40k-60k
96
$60k-80k
102
$80k-100k
103
$100k-125k
105
$125k +
106
No College
86
College
101
Adv. Degree
110

Understand Bertolli Consumer Behavior

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Bertolli Basket Affinity & Size

brand
basket affinity
Barilla 6.3x
Marie Callender's 4.4x
Birds Eye Steamfresh 4.1x
Sabra 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
477

Where is Bertolli Purchased?

channels
index
Club
94
Dollar
10
Drug
13
Food
147
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Sabra 1.3x
International Delight 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
78
Credit
107
Debit
100
Food Stamps
142

When is Bertolli Purchased?

day of week
Sun
19.2%
Mon
13.6%
Tue
12.0%
Wed
11.9%
Thu
11.5%
Fri
14.1%
Sat
17.7%
time of day
Morning
12.9%
Noon
16.2%
Afternoon
35.7%
Evening
29.3%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bertolli consumers purchase?

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Why do Bertolli consumers try new brands?

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Where do Bertolli consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bertolli Target Market

Arrow and target

Who actually buys Bertolli? Do these consumers match the intended target market of Bertolli?

Thought bubble

What motivates the target market to purchase Bertolli?

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What other target market should Bertolli look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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