Berwick Offray Consumer Insights

Who buys Berwick Offray?

A Berwick Offray consumer is generally lower income, Hispanic, and adolescent age. Berwick Offray consumers are more likely to purchase Berwick Offray during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Berwick Offray Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.9%
Total Basket $ (median)
$50.03

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Berwick Offray Consumer Demographics

demographic
index
Female
105
Male
53
<24
155
25-34
114
35-44
98
45-54
86
55-64
80
65+
98
African American
64
Asian
67
Caucasian
101
Hispanic
138
demographic
index
Has Kids
107
No Kids
84
- $20k
111
$20k-40k
113
$40k-60k
106
$60k-80k
94
$80k-100k
98
$100k-125k
102
$125k +
73
No College
116
College
99
Adv. Degree
86

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Berwick Offray Basket Affinity & Size

brand
basket affinity
Crayola 8.4x
Hershey's Kisses 5.7x
Neutrogena 4.9x
CoverGirl 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
291

Where is Berwick Offray Purchased?

channels
index
Club
35
Dollar
8
Drug
1
Food
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Gerber 1.5x
Farmers Market 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
105
Credit
89
Debit
116
Food Stamps
56

When is Berwick Offray Purchased?

day of week
Sun
13.1%
Mon
12.5%
Tue
13.2%
Wed
12.8%
Thu
13.7%
Fri
17.8%
Sat
16.9%
time of day
Morning
17.0%
Noon
17.8%
Afternoon
32.3%
Evening
24.3%
Late
8.6%

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Better understand Berwick Offray consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Berwick Offray consumers switch to?

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Why do consumers stop buying Berwick Offray products?

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Which retailers do Berwick Offray shoppers prefer to shop at?

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What motivates consumers to try Berwick Offray products?

Research the Berwick Offray Target Market

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Who actually buys Berwick Offray? Do these consumers match the intended target market of Berwick Offray?

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What motivates the target market to buy Berwick Offray?

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What other target market should Berwick Offray look at?

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Which other brands have a similar target market?

About Our Berwick Offray Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.