Best Choice Consumer Insights

Who buys Best Choice? A Best Choice consumer is generally slightly lower income, Caucasian, and older age. Best Choice consumers are more likely to purchase Best Choice during larger pantry stocking trips. Brands such as Blue Bonnet, Dole, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Best Choice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.85
% of Basket $ (median)
10.1%
Total Basket $ (median)
$28.31

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Best Choice Consumer Demographics

demographic
index
Female
101
Male
87
<24
69
25-34
91
35-44
92
45-54
102
55-64
168
65+
121
African American
83
Asian
27
Caucasian
119
Hispanic
22
demographic
index
Has Kids
94
No Kids
115
- $20k
115
$20k-40k
107
$40k-60k
126
$60k-80k
107
$80k-100k
87
$100k-125k
65
$125k +
77
No College
135
College
91
Adv. Degree
103

Understand Best Choice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Best Choice Basket Affinity & Size

brand
basket affinity
Blue Bonnet 10.5x
Dole 9.2x
Bar-S 8.7x
Velveeta 7.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
232

Where is Best Choice Purchased?

channels
index
Beauty
2
Club
0
Dollar
2
Drug
6
Food
281
Gas & Convenience
304
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.9x
Blue Bonnet 1.9x
Sunbeam 1.8x
Farmers Market 1.7x

How Did They Pay?

method
index
Cash
164
Credit
75
Debit
85
Food Stamps
165

When is Best Choice Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
12.6%
Wed
12.9%
Thu
12.8%
Fri
14.7%
Sat
17.9%
time of day
Morning
14.0%
Noon
15.5%
Afternoon
37.0%
Evening
29.2%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Best Choice consumers purchase?

check mark

Why do Best Choice consumers try new brands?

check mark

Where do Best Choice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Best Choice Target Market

Arrow and target

Who actually buys Best Choice? Do these consumers match the intended target market of Best Choice?

Thought bubble

What motivates the target market to purchase Best Choice?

magnifying glass

What other target market should Best Choice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us