Best Choice Consumer Insights

Who buys Best Choice?

A Best Choice consumer is generally slightly lower income, Caucasian, and older age. Best Choice consumers are more likely to purchase Best Choice during larger pantry stocking trips. Brands such as Blue Bonnet, Dole, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Best Choice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.85
% of Basket $ (median)
10.1%
Total Basket $ (median)
$28.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Best Choice Consumer Demographics

demographic
index
Female
101
Male
87
<24
69
25-34
91
35-44
92
45-54
102
55-64
168
65+
121
African American
83
Asian
27
Caucasian
119
Hispanic
22
demographic
index
Has Kids
94
No Kids
115
- $20k
115
$20k-40k
107
$40k-60k
126
$60k-80k
107
$80k-100k
87
$100k-125k
65
$125k +
77
No College
135
College
91
Adv. Degree
103

Understand Best Choice Consumer Behavior

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Best Choice Basket Affinity & Size

brand
basket affinity
Blue Bonnet 10.5x
Dole 9.2x
Bar-S 8.7x
Velveeta 7.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
232

Where is Best Choice Purchased?

channels
index
Beauty
2
Club
0
Dollar
2
Drug
6
Food
281
Gas & Convenience
304
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.9x
Blue Bonnet 1.9x
Sunbeam 1.8x
Farmers Market 1.7x

How Did They Pay?

method
index
Cash
164
Credit
75
Debit
85
Food Stamps
165

When is Best Choice Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
12.6%
Wed
12.9%
Thu
12.8%
Fri
14.7%
Sat
17.9%
time of day
Morning
14.0%
Noon
15.5%
Afternoon
37.0%
Evening
29.2%
Late
4.3%

Get More Best Choice Data

Contact us for the latest Best Choice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Best Choice consumers switch to?

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Why do consumers stop buying Best Choice products?

Store front

Which retailers do Best Choice shoppers prefer to shop at?

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What motivates consumers to try Best Choice products?

Research the Best Choice Target Market

Arrow and target

Who actually buys Best Choice? Do these consumers match the intended target market of Best Choice?

Thought bubble

What motivates the target market to buy Best Choice?

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What other target market should Best Choice look at?

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Which other brands have a similar target market?

About Our Best Choice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.