Best Foods Consumer Insights

Who buys Best Foods?

A Best Foods consumer is generally very low income, Hispanic, and senior age. Best Foods consumers are more likely to purchase Best Foods during larger pantry stocking trips. Brands such as Oroweat, French's, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Best Foods Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Best Foods Consumer Demographics

demographic
index
Female
99
Male
111
<24
139
25-34
101
35-44
90
45-54
96
55-64
118
65+
166
African American
37
Asian
227
Caucasian
68
Hispanic
245
demographic
index
Has Kids
98
No Kids
104
- $20k
118
$20k-40k
117
$40k-60k
97
$60k-80k
99
$80k-100k
90
$100k-125k
95
$125k +
87
No College
117
College
103
Adv. Degree
65

Understand Best Foods Consumer Behavior

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Best Foods Basket Affinity & Size

brand
basket affinity
Oroweat 9.8x
French's 8.4x
Vlasic 7.0x
Bar-S 6.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
411

Where is Best Foods Purchased?

channels
index
Club
243
Dollar
11
Drug
20
Food
140
Gas & Convenience
12
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 1.7x
Skippy 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
138
Credit
65
Debit
105
Food Stamps
176

When is Best Foods Purchased?

day of week
Sun
17.0%
Mon
13.6%
Tue
12.7%
Wed
12.1%
Thu
12.6%
Fri
15.9%
Sat
16.2%
time of day
Morning
14.9%
Noon
18.1%
Afternoon
36.3%
Evening
25.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Best Foods consumers purchase?

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Why do Best Foods consumers try new brands?

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Where do Best Foods consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Best Foods Target Market

Arrow and target

Who actually buys Best Foods? Do these consumers match the intended target market of Best Foods?

Thought bubble

What motivates the target market to purchase Best Foods?

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What other target market should Best Foods look at?

venn diagram

Which other brands have a similar target market?

About Our Best Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.