Best Foods Light Consumer Insights

Who buys Best Foods Light?

A Best Foods Light consumer is generally very high income, Asian, and senior age. Best Foods Light consumers are more likely to purchase Best Foods Light during larger pantry stocking trips. Brands such as Oroweat, French's, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Best Foods Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.6%
Total Basket $ (median)
$67.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Best Foods Light Consumer Demographics

demographic
index
Female
97
Male
133
<24
122
25-34
102
35-44
86
45-54
96
55-64
114
65+
250
African American
22
Asian
222
Caucasian
81
Hispanic
181
demographic
index
Has Kids
93
No Kids
115
- $20k
101
$20k-40k
85
$40k-60k
81
$60k-80k
93
$80k-100k
98
$100k-125k
111
$125k +
154
No College
82
College
104
Adv. Degree
102

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Best Foods Light Basket Affinity & Size

brand
basket affinity
Oroweat 19.7x
French's 11.6x
Skippy 9.9x
Weight Watchers Smart Ones 8.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
457

Where is Best Foods Light Purchased?

channels
index
Club
20
Dollar
1
Drug
22
Food
130
Gas & Convenience
9
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 1.9x
Skippy 1.8x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
161
Credit
71
Debit
99
Food Stamps
75

When is Best Foods Light Purchased?

day of week
Sun
15.2%
Mon
15.1%
Tue
14.7%
Wed
13.6%
Thu
11.9%
Fri
14.9%
Sat
14.5%
time of day
Morning
16.3%
Noon
17.6%
Afternoon
33.8%
Evening
26.0%
Late
6.4%

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Find Answers to Questions

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Which brands do Best Foods Light consumers switch to?

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Why do consumers stop buying Best Foods Light products?

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Which retailers do Best Foods Light shoppers prefer to shop at?

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What motivates consumers to try Best Foods Light products?

Research the Best Foods Light Target Market

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Who actually buys Best Foods Light? Do these consumers match the intended target market of Best Foods Light?

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What motivates the target market to buy Best Foods Light?

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What other target market should Best Foods Light look at?

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Which other brands have a similar target market?

About Our Best Foods Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.