Best Foods Light Consumer Insights

Who buys Best Foods Light? A Best Foods Light consumer is generally very high income, Asian, and senior age. Best Foods Light consumers are more likely to purchase Best Foods Light during larger pantry stocking trips. Brands such as Oroweat, French's, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Best Foods Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.6%
Total Basket $ (median)
$67.56

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Best Foods Light Consumer Demographics

demographic
index
Female
97
Male
133
<24
122
25-34
102
35-44
86
45-54
96
55-64
114
65+
250
African American
22
Asian
222
Caucasian
81
Hispanic
181
demographic
index
Has Kids
93
No Kids
115
- $20k
101
$20k-40k
85
$40k-60k
81
$60k-80k
93
$80k-100k
98
$100k-125k
111
$125k +
154
No College
82
College
104
Adv. Degree
102

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Best Foods Light Basket Affinity & Size

brand
basket affinity
Oroweat 19.7x
French's 11.6x
Skippy 9.9x
Weight Watchers Smart Ones 8.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
457

Where is Best Foods Light Purchased?

channels
index
Club
20
Dollar
1
Drug
22
Food
130
Gas & Convenience
9
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 1.9x
Skippy 1.8x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
161
Credit
71
Debit
99
Food Stamps
75

When is Best Foods Light Purchased?

day of week
Sun
15.2%
Mon
15.1%
Tue
14.7%
Wed
13.6%
Thu
11.9%
Fri
14.9%
Sat
14.5%
time of day
Morning
16.3%
Noon
17.6%
Afternoon
33.8%
Evening
26.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Best Foods Light consumers purchase?

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Why do Best Foods Light consumers try new brands?

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Where do Best Foods Light consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Best Foods Light Target Market

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Who actually buys Best Foods Light? Do these consumers match the intended target market of Best Foods Light?

Thought bubble

What motivates the target market to purchase Best Foods Light?

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What other target market should Best Foods Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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