Best Maid Consumer Insights

Who buys Best Maid? A Best Maid consumer is generally lower income, Hispanic, and upper middle age. Best Maid consumers are more likely to purchase Best Maid during larger pantry stocking trips. Brands such as Bar-S, Borden, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Best Maid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.3%
Total Basket $ (median)
$77.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Best Maid Consumer Demographics

demographic
index
Female
102
Male
80
<24
84
25-34
92
35-44
99
45-54
116
55-64
110
65+
55
African American
106
Asian
32
Caucasian
77
Hispanic
365
demographic
index
Has Kids
100
No Kids
101
- $20k
100
$20k-40k
124
$40k-60k
115
$60k-80k
96
$80k-100k
85
$100k-125k
94
$125k +
71
No College
126
College
98
Adv. Degree
81

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Best Maid Basket Affinity & Size

brand
basket affinity
Bar-S 7.1x
Borden 6.7x
French's 6.6x
Starkist 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
504

Where is Best Maid Purchased?

channels
index
Club
269
Dollar
0
Drug
0
Food
85
Gas & Convenience
188
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.2x
Farmers Market 2.0x
Bar-S 2.0x
Armour 1.9x

How Did They Pay?

method
index
Cash
77
Credit
83
Debit
120
Food Stamps
184

When is Best Maid Purchased?

day of week
Sun
15.8%
Mon
14.0%
Tue
11.8%
Wed
14.8%
Thu
13.3%
Fri
14.4%
Sat
15.9%
time of day
Morning
17.7%
Noon
18.4%
Afternoon
32.4%
Evening
25.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Best Maid consumers purchase?

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Why do Best Maid consumers try new brands?

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Where do Best Maid consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Best Maid Target Market

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Who actually buys Best Maid? Do these consumers match the intended target market of Best Maid?

Thought bubble

What motivates the target market to purchase Best Maid?

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What other target market should Best Maid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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