Better Cheddars Consumer Insights

Who buys Better Cheddars?

A Better Cheddars consumer is generally median income, Caucasian, and lower middle age. Better Cheddars consumers are more likely to purchase Better Cheddars during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Better Cheddars Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.8%
Total Basket $ (median)
$64.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Better Cheddars Consumer Demographics

demographic
index
Female
98
Male
120
<24
95
25-34
99
35-44
106
45-54
97
55-64
102
65+
54
African American
101
Asian
36
Caucasian
117
Hispanic
20
demographic
index
Has Kids
101
No Kids
99
- $20k
74
$20k-40k
103
$40k-60k
110
$60k-80k
128
$80k-100k
90
$100k-125k
83
$125k +
82
No College
90
College
101
Adv. Degree
106

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Better Cheddars Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 14.4x
Nabisco Triscuit 12.2x
Nabisco 9.8x
Chef Boyardee 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
493

Where is Better Cheddars Purchased?

channels
index
Club
0
Dollar
3
Drug
10
Food
172
Gas & Convenience
24
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Gatorade G2 1.6x
Diet Mountain Dew 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
116
Credit
81
Debit
108
Food Stamps
123

When is Better Cheddars Purchased?

day of week
Sun
19.0%
Mon
13.1%
Tue
12.6%
Wed
11.4%
Thu
11.5%
Fri
16.0%
Sat
16.4%
time of day
Morning
16.4%
Noon
15.0%
Afternoon
34.4%
Evening
26.8%
Late
7.5%

Get More Better Cheddars Data

Contact us for the latest Better Cheddars consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Better Cheddars consumers switch to?

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Why do consumers stop buying Better Cheddars products?

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Which retailers do Better Cheddars shoppers prefer to shop at?

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What motivates consumers to try Better Cheddars products?

Research the Better Cheddars Target Market

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Who actually buys Better Cheddars? Do these consumers match the intended target market of Better Cheddars?

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What motivates the target market to buy Better Cheddars?

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What other target market should Better Cheddars look at?

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Which other brands have a similar target market?

About Our Better Cheddars Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.