Better Homes and Gardens Consumer Insights

Who buys Better Homes and Gardens? Better Homes and Gardens consumers are generally lower income, Caucasian, and adolescent age. Better Homes and Gardens consumers are more likely to purchase Better Homes and Gardens during larger pantry stocking trips. Brands such as Febreze, Farmers Market, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Better Homes and Gardens Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.00
% of Basket $ (median)
11.4%
Total Basket $ (median)
$70.23

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Better Homes and Gardens Consumer Demographics

demographic
index
Female
101
Male
95
<24
120
25-34
109
35-44
91
45-54
99
55-64
107
65+
107
African American
98
Asian
57
Caucasian
107
Hispanic
80
demographic
index
Has Kids
94
No Kids
113
- $20k
100
$20k-40k
117
$40k-60k
105
$60k-80k
104
$80k-100k
99
$100k-125k
88
$125k +
74
No College
118
College
99
Adv. Degree
84

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Better Homes and Gardens Basket Affinity & Size

brand
basket affinity
Febreze 5.9x
Farmers Market 4.8x
Gain 4.8x
Marketside 4.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
329

Where is Better Homes and Gardens Purchased?

channels
index
Dollar
1
Drug
1
Food
1
Gas & Convenience
0
Mass
219
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.4x
Farmers Market 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
84
Credit
106
Debit
113
Food Stamps
41

When is Better Homes and Gardens Purchased?

day of week
Sun
16.7%
Mon
11.8%
Tue
11.0%
Wed
11.5%
Thu
13.4%
Fri
16.1%
Sat
19.5%
time of day
Morning
13.7%
Noon
15.7%
Afternoon
34.0%
Evening
27.6%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Better Homes and Gardens consumers purchase?

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Why do Better Homes and Gardens consumers try new brands?

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Where do Better Homes and Gardens consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Better Homes and Gardens Target Market

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Who actually buys Better Homes and Gardens? Do these consumers match the intended target market of Better Homes and Gardens?

Thought bubble

What motivates the target market to purchase Better Homes and Gardens?

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What other target market should Better Homes and Gardens look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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