Better Homes and Gardens Consumer Insights

Who buys Better Homes and Gardens?

A Better Homes and Gardens consumer is generally lower income, Caucasian, and adolescent age. Better Homes and Gardens consumers are more likely to purchase Better Homes and Gardens during larger pantry stocking trips. Brands such as Febreze, Farmers Market, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Better Homes and Gardens Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.00
% of Basket $ (median)
11.4%
Total Basket $ (median)
$70.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Better Homes and Gardens Consumer Demographics

demographic
index
Female
101
Male
95
<24
120
25-34
109
35-44
91
45-54
99
55-64
107
65+
107
African American
98
Asian
57
Caucasian
107
Hispanic
80
demographic
index
Has Kids
94
No Kids
113
- $20k
100
$20k-40k
117
$40k-60k
105
$60k-80k
104
$80k-100k
99
$100k-125k
88
$125k +
74
No College
118
College
99
Adv. Degree
84

Understand Better Homes and Gardens Consumer Behavior

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Better Homes and Gardens Basket Affinity & Size

brand
basket affinity
Febreze 5.9x
Farmers Market 4.8x
Gain 4.8x
Marketside 4.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
329

Where is Better Homes and Gardens Purchased?

channels
index
Dollar
1
Drug
1
Food
1
Gas & Convenience
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.4x
Farmers Market 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
84
Credit
106
Debit
113
Food Stamps
41

When is Better Homes and Gardens Purchased?

day of week
Sun
16.7%
Mon
11.8%
Tue
11.0%
Wed
11.5%
Thu
13.4%
Fri
16.1%
Sat
19.5%
time of day
Morning
13.7%
Noon
15.7%
Afternoon
34.0%
Evening
27.6%
Late
9.1%

Get More Better Homes and Gardens Data

Contact us for the latest Better Homes and Gardens consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Better Homes and Gardens consumers switch to?

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Why do consumers stop buying Better Homes and Gardens products?

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Which retailers do Better Homes and Gardens shoppers prefer to shop at?

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What motivates consumers to try Better Homes and Gardens products?

Research the Better Homes and Gardens Target Market

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Who actually buys Better Homes and Gardens? Do these consumers match the intended target market of Better Homes and Gardens?

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What motivates the target market to buy Better Homes and Gardens?

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What other target market should Better Homes and Gardens look at?

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Which other brands have a similar target market?

About Our Better Homes and Gardens Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.