Better Made Special Consumer Insights

Who buys Better Made Special?

A Better Made Special consumer is generally slightly lower income, Caucasian, and older age. Better Made Special consumers are more likely to purchase Better Made Special during larger pantry stocking trips. Brands such as Ball Park, Fresh Selections, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Better Made Special Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.5%
Total Basket $ (median)
$45.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Better Made Special Consumer Demographics

demographic
index
Female
102
Male
78
<24
51
25-34
59
35-44
104
45-54
111
55-64
190
65+
140
African American
53
Asian
24
Caucasian
117
Hispanic
38
demographic
index
Has Kids
91
No Kids
121
- $20k
77
$20k-40k
105
$40k-60k
111
$60k-80k
98
$80k-100k
110
$100k-125k
98
$125k +
85
No College
117
College
99
Adv. Degree
87

Understand Better Made Special Consumer Behavior

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Better Made Special Basket Affinity & Size

brand
basket affinity
Ball Park 6.8x
Fresh Selections 6.5x
Driscoll's 5.5x
Fritos 5.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
390

Where is Better Made Special Purchased?

channels
index
Club
61
Dollar
137
Drug
66
Food
145
Gas & Convenience
53
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Maxwell House 1.8x
Jennie-O 1.7x
Kraft Singles 1.7x

How Did They Pay?

method
index
Cash
110
Credit
126
Debit
72
Food Stamps
102

When is Better Made Special Purchased?

day of week
Sun
16.4%
Mon
11.2%
Tue
11.7%
Wed
12.3%
Thu
14.0%
Fri
16.0%
Sat
18.4%
time of day
Morning
12.8%
Noon
18.3%
Afternoon
34.2%
Evening
28.0%
Late
6.6%

About Our Better Made Special Consumer Insights

How do we know who buys Better Made Special? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Better Made Special consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.