Better Made Special Consumer Insights

Who buys Better Made Special?

A Better Made Special consumer is generally slightly lower income, Caucasian, and older age. Better Made Special consumers are more likely to purchase Better Made Special during larger pantry stocking trips. Brands such as Ball Park, Fresh Selections, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Better Made Special Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.5%
Total Basket $ (median)
$45.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Better Made Special Consumer Demographics

demographic
index
Female
102
Male
78
<24
51
25-34
59
35-44
104
45-54
111
55-64
190
65+
140
African American
53
Asian
24
Caucasian
117
Hispanic
38
demographic
index
Has Kids
91
No Kids
121
- $20k
77
$20k-40k
105
$40k-60k
111
$60k-80k
98
$80k-100k
110
$100k-125k
98
$125k +
85
No College
117
College
99
Adv. Degree
87

Understand Better Made Special Consumer Behavior

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Better Made Special Basket Affinity & Size

brand
basket affinity
Ball Park 6.8x
Fresh Selections 6.5x
Driscoll's 5.5x
Fritos 5.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
390

Where is Better Made Special Purchased?

channels
index
Club
61
Dollar
137
Drug
66
Food
145
Gas & Convenience
53
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Maxwell House 1.8x
Jennie-O 1.7x
Kraft Singles 1.7x

How Did They Pay?

method
index
Cash
110
Credit
126
Debit
72
Food Stamps
102

When is Better Made Special Purchased?

day of week
Sun
16.4%
Mon
11.2%
Tue
11.7%
Wed
12.3%
Thu
14.0%
Fri
16.0%
Sat
18.4%
time of day
Morning
12.8%
Noon
18.3%
Afternoon
34.2%
Evening
28.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Better Made Special consumers purchase?

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Why do Better Made Special consumers try new brands?

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Where do Better Made Special consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Better Made Special Target Market

Arrow and target

Who actually buys Better Made Special? Do these consumers match the intended target market of Better Made Special?

Thought bubble

What motivates the target market to purchase Better Made Special?

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What other target market should Better Made Special look at?

venn diagram

Which other brands have a similar target market?

About Our Better Made Special Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.