Better Oats Consumer Insights

Who buys Better Oats?

A Better Oats consumer is generally slightly higher income, African American, and older age. Better Oats consumers are more likely to purchase Better Oats during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Quaker also tend to be purchased in the same trip. See sample consumer insights data below.

Better Oats Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$68.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Better Oats Consumer Demographics

demographic
index
Female
101
Male
92
<24
69
25-34
96
35-44
108
45-54
96
55-64
109
65+
53
African American
124
Asian
86
Caucasian
101
Hispanic
82
demographic
index
Has Kids
99
No Kids
101
- $20k
73
$20k-40k
86
$40k-60k
111
$60k-80k
111
$80k-100k
124
$100k-125k
99
$125k +
77
No College
78
College
99
Adv. Degree
130

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Better Oats Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.0x
Almond Breeze 6.1x
Quaker 6.1x
General Mills Fiber One 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
498

Where is Better Oats Purchased?

channels
index
Club
16
Drug
17
Food
141
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Weight Watchers Smart Ones 1.9x
Dannon Oikos 1.9x
Jennie-O 1.8x

How Did They Pay?

method
index
Cash
160
Credit
74
Debit
92
Food Stamps
122

When is Better Oats Purchased?

day of week
Sun
21.4%
Mon
12.4%
Tue
11.8%
Wed
11.6%
Thu
11.1%
Fri
14.2%
Sat
17.5%
time of day
Morning
13.5%
Noon
19.6%
Afternoon
33.1%
Evening
27.4%
Late
6.3%

Get More Better Oats Data

Contact us for the latest Better Oats consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Better Oats consumers switch to?

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Why do consumers stop buying Better Oats products?

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Which retailers do Better Oats shoppers prefer to shop at?

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What motivates consumers to try Better Oats products?

Research the Better Oats Target Market

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Who actually buys Better Oats? Do these consumers match the intended target market of Better Oats?

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What motivates the target market to buy Better Oats?

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What other target market should Better Oats look at?

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Which other brands have a similar target market?

About Our Better Oats Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.