Better Oats Consumer Insights

Who buys Better Oats? Better Oats consumers are generally slightly higher income, African American, and older age. Better Oats consumers are more likely to purchase Better Oats during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Quaker also tend to be purchased in the same trip. Sample consumer insights data below.

Better Oats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$68.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Better Oats Consumer Demographics

demographic
index
Female
101
Male
92
<24
69
25-34
96
35-44
108
45-54
96
55-64
109
65+
53
African American
124
Asian
86
Caucasian
101
Hispanic
82
demographic
index
Has Kids
99
No Kids
101
- $20k
73
$20k-40k
86
$40k-60k
111
$60k-80k
111
$80k-100k
124
$100k-125k
99
$125k +
77
No College
78
College
99
Adv. Degree
130

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Better Oats Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.0x
Almond Breeze 6.1x
Quaker 6.1x
General Mills Fiber One 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
498

Where is Better Oats Purchased?

channels
index
Club
16
Drug
17
Food
141
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Weight Watchers Smart Ones 1.9x
Dannon Oikos 1.9x
Jennie-O 1.8x

How Did They Pay?

method
index
Cash
160
Credit
74
Debit
92
Food Stamps
122

When is Better Oats Purchased?

day of week
Sun
21.4%
Mon
12.4%
Tue
11.8%
Wed
11.6%
Thu
11.1%
Fri
14.2%
Sat
17.5%
time of day
Morning
13.5%
Noon
19.6%
Afternoon
33.1%
Evening
27.4%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Better Oats consumers purchase?

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Why do Better Oats consumers try new brands?

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Where do Better Oats consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Better Oats Target Market

Arrow and target

Who actually buys Better Oats? Do these consumers match the intended target market of Better Oats?

Thought bubble

What motivates the target market to purchase Better Oats?

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What other target market should Better Oats look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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