Better Than Bouillon Consumer Insights

Who buys Better Than Bouillon?

A Better Than Bouillon consumer is generally very high income, Asian, and senior age. Better Than Bouillon consumers are more likely to purchase Better Than Bouillon during larger pantry stocking trips. Brands such as Ziploc, Cascade, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Better Than Bouillon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$122.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Better Than Bouillon Consumer Demographics

demographic
index
Female
100
Male
104
<24
40
25-34
84
35-44
113
45-54
108
55-64
80
65+
128
African American
124
Asian
224
Caucasian
88
Hispanic
54
demographic
index
Has Kids
105
No Kids
90
- $20k
72
$20k-40k
67
$40k-60k
82
$60k-80k
96
$80k-100k
122
$100k-125k
115
$125k +
161
No College
50
College
110
Adv. Degree
111

Understand Better Than Bouillon Consumer Behavior

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Better Than Bouillon Basket Affinity & Size

brand
basket affinity
Ziploc 14.1x
Cascade 13.7x
Post Honey Bunches Of Oats 13.3x
Skippy 12.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
228
Pantry Stocking (21+ Items)
301

Where is Better Than Bouillon Purchased?

channels
index
Club
837
Food
25
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Oroweat 1.6x
Taylor Farms 1.5x
King's Hawaiian 1.4x

How Did They Pay?

method
index
Cash
53
Credit
119
Debit
110
Food Stamps
93

When is Better Than Bouillon Purchased?

day of week
Sun
15.1%
Mon
13.0%
Tue
13.0%
Wed
11.1%
Thu
12.8%
Fri
15.5%
Sat
19.5%
time of day
Morning
9.6%
Noon
25.2%
Afternoon
44.4%
Evening
19.6%
Late
1.3%

About Our Better Than Bouillon Consumer Insights

How do we know who buys Better Than Bouillon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Better Than Bouillon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.