Betterbody Foods Consumer Insights

Who buys Betterbody Foods?

A Betterbody Foods consumer is generally slightly lower income, African American, and older age. Betterbody Foods consumers are more likely to purchase Betterbody Foods during larger pantry stocking trips. Brands such as Taylor Farms, Nutella, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Betterbody Foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.99
% of Basket $ (median)
11.4%
Total Basket $ (median)
$105.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Betterbody Foods Consumer Demographics

demographic
index
Female
102
Male
77
<24
95
25-34
104
35-44
94
45-54
96
55-64
129
65+
90
African American
118
Asian
62
Caucasian
104
Hispanic
85
demographic
index
Has Kids
91
No Kids
120
- $20k
84
$20k-40k
102
$40k-60k
116
$60k-80k
91
$80k-100k
112
$100k-125k
100
$125k +
82
No College
86
College
102
Adv. Degree
108

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Betterbody Foods Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.7x
Nutella 7.1x
Almond Breeze 7.1x
Planters 6.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
292

Where is Betterbody Foods Purchased?

channels
index
Club
387
Drug
2
Food
84
Mass
69
regions
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What Else Do They Buy?

brand
household affinity
Goya 1.5x
Arnold 1.5x
Dannon 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
54
Credit
120
Debit
99
Food Stamps
178

When is Betterbody Foods Purchased?

day of week
Sun
20.3%
Mon
10.9%
Tue
12.1%
Wed
10.9%
Thu
13.1%
Fri
15.5%
Sat
17.2%
time of day
Morning
12.7%
Noon
20.3%
Afternoon
39.3%
Evening
24.8%
Late
2.9%

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Find Answers to Questions

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Which brands do Betterbody Foods consumers switch to?

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Why do consumers stop buying Betterbody Foods products?

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Which retailers do Betterbody Foods shoppers prefer to shop at?

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What motivates consumers to try Betterbody Foods products?

Research the Betterbody Foods Target Market

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Who actually buys Betterbody Foods? Do these consumers match the intended target market of Betterbody Foods?

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What motivates the target market to buy Betterbody Foods?

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What other target market should Betterbody Foods look at?

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Which other brands have a similar target market?

About Our Betterbody Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.