Betty Crocker Consumer Insights

Who buys Betty Crocker?

A Betty Crocker consumer is generally median income, Caucasian, and lower middle age. Betty Crocker consumers are more likely to purchase Betty Crocker during larger pantry stocking trips. Brands such as Duncan Hines, Pillsbury, and Jello also tend to be purchased in the same trip. See sample consumer insights data below.

Betty Crocker Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.1%
Total Basket $ (median)
$60.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Betty Crocker Consumer Demographics

demographic
index
Female
102
Male
78
<24
92
25-34
97
35-44
107
45-54
99
55-64
88
65+
83
African American
82
Asian
59
Caucasian
107
Hispanic
86
demographic
index
Has Kids
109
No Kids
80
- $20k
96
$20k-40k
98
$40k-60k
102
$60k-80k
105
$80k-100k
102
$100k-125k
101
$125k +
93
No College
101
College
100
Adv. Degree
97

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Betty Crocker Basket Affinity & Size

brand
basket affinity
Duncan Hines 8.1x
Pillsbury 4.6x
Jello 3.8x
Hunt's Snack Pack 3.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
457

Where is Betty Crocker Purchased?

channels
index
Beauty
0
Club
29
Dollar
177
Drug
21
Food
119
Gas & Convenience
9
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
102
Credit
94
Debit
99
Food Stamps
145

When is Betty Crocker Purchased?

day of week
Sun
16.2%
Mon
12.4%
Tue
12.5%
Wed
12.8%
Thu
12.8%
Fri
15.7%
Sat
17.7%
time of day
Morning
15.6%
Noon
17.0%
Afternoon
34.2%
Evening
26.6%
Late
6.6%

Get More Betty Crocker Data

Contact us for the latest Betty Crocker consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Betty Crocker consumers switch to?

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Why do consumers stop buying Betty Crocker products?

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Which retailers do Betty Crocker shoppers prefer to shop at?

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What motivates consumers to try Betty Crocker products?

Research the Betty Crocker Target Market

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Who actually buys Betty Crocker? Do these consumers match the intended target market of Betty Crocker?

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What motivates the target market to purchase Betty Crocker?

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What other target market should Betty Crocker look at?

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Which other brands have a similar target market?

About Our Betty Crocker Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.