Betty Crocker Fruit Gushers Mouthmixers Consumer Insights

Who buys Betty Crocker Fruit Gushers Mouthmixers? Betty Crocker Fruit Gushers Mouthmixers consumers are generally very low income, African American, and lower middle age. Betty Crocker Fruit Gushers Mouthmixers consumers are more likely to purchase Betty Crocker Fruit Gushers Mouthmixers during larger pantry stocking trips. Brands such as Archer Farms, Totino's Party Pizza, and Betty Crocker also tend to be purchased in the same trip. Sample consumer insights data below.

Betty Crocker Fruit Gushers Mouthmixers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$74.50

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  • Recent demographic data

Betty Crocker Fruit Gushers Mouthmixers Consumer Demographics

demographic
index
Female
105
Male
52
<24
91
25-34
96
35-44
128
45-54
87
55-64
38
65+
22
African American
262
Asian
70
Caucasian
99
Hispanic
62
demographic
index
Has Kids
123
No Kids
49
- $20k
207
$20k-40k
96
$40k-60k
85
$60k-80k
96
$80k-100k
92
$100k-125k
89
$125k +
85
No College
92
College
107
Adv. Degree
77

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Betty Crocker Fruit Gushers Mouthmixers Basket Affinity & Size

brand
basket affinity
Archer Farms 8.3x
Totino's Party Pizza 7.8x
Betty Crocker 6.0x
Kelloggs Pop Tarts 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
508

Where is Betty Crocker Fruit Gushers Mouthmixers Purchased?

channels
index
Drug
2
Food
14
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Totino's Pizza Rolls 1.8x
Kelloggs Pop Tarts 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
72
Credit
71
Debit
109
Food Stamps
334

When is Betty Crocker Fruit Gushers Mouthmixers Purchased?

day of week
Sun
17.5%
Mon
10.9%
Tue
17.8%
Wed
10.7%
Thu
10.6%
Fri
14.7%
Sat
17.8%
time of day
Morning
11.8%
Noon
16.2%
Afternoon
34.1%
Evening
29.8%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Betty Crocker Fruit Gushers Mouthmixers consumers purchase?

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Why do Betty Crocker Fruit Gushers Mouthmixers consumers try new brands?

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Where do Betty Crocker Fruit Gushers Mouthmixers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Betty Crocker Fruit Gushers Mouthmixers Target Market

Arrow and target

Who actually buys Betty Crocker Fruit Gushers Mouthmixers? Do these consumers match the intended target market of Betty Crocker Fruit Gushers Mouthmixers?

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What motivates the target market to purchase Betty Crocker Fruit Gushers Mouthmixers?

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What other target market should Betty Crocker Fruit Gushers Mouthmixers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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