Betty Crocker Fruit Gushers Mouthmixers Consumer Insights

Who buys Betty Crocker Fruit Gushers Mouthmixers?

A Betty Crocker Fruit Gushers Mouthmixers consumer is generally very low income, African American, and lower middle age. Betty Crocker Fruit Gushers Mouthmixers consumers are more likely to purchase Betty Crocker Fruit Gushers Mouthmixers during larger pantry stocking trips. Brands such as Archer Farms, Totino's Party Pizza, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Betty Crocker Fruit Gushers Mouthmixers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$74.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Betty Crocker Fruit Gushers Mouthmixers Consumer Demographics

demographic
index
Female
105
Male
52
<24
91
25-34
96
35-44
128
45-54
87
55-64
38
65+
22
African American
262
Asian
70
Caucasian
99
Hispanic
62
demographic
index
Has Kids
123
No Kids
49
- $20k
207
$20k-40k
96
$40k-60k
85
$60k-80k
96
$80k-100k
92
$100k-125k
89
$125k +
85
No College
92
College
107
Adv. Degree
77

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Betty Crocker Fruit Gushers Mouthmixers Basket Affinity & Size

brand
basket affinity
Archer Farms 8.3x
Totino's Party Pizza 7.8x
Betty Crocker 6.0x
Kelloggs Pop Tarts 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
508

Where is Betty Crocker Fruit Gushers Mouthmixers Purchased?

channels
index
Drug
2
Food
14
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Totino's Pizza Rolls 1.8x
Kelloggs Pop Tarts 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
72
Credit
71
Debit
109
Food Stamps
334

When is Betty Crocker Fruit Gushers Mouthmixers Purchased?

day of week
Sun
17.5%
Mon
10.9%
Tue
17.8%
Wed
10.7%
Thu
10.6%
Fri
14.7%
Sat
17.8%
time of day
Morning
11.8%
Noon
16.2%
Afternoon
34.1%
Evening
29.8%
Late
8.1%

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Find Answers to Questions

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Research the Betty Crocker Fruit Gushers Mouthmixers Target Market

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About Our Betty Crocker Fruit Gushers Mouthmixers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.