Betty Crocker Homestyle Consumer Insights

Who buys Betty Crocker Homestyle?

A Betty Crocker Homestyle consumer is generally lower income, Caucasian, and older age. Betty Crocker Homestyle consumers are more likely to purchase Betty Crocker Homestyle during larger pantry stocking trips. Brands such as Betty Crocker, Totino's Party Pizza, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

Betty Crocker Homestyle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
1.7%
Total Basket $ (median)
$89.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Betty Crocker Homestyle Consumer Demographics

demographic
index
Female
102
Male
78
<24
108
25-34
97
35-44
106
45-54
85
55-64
121
65+
87
African American
94
Asian
31
Caucasian
114
Hispanic
52
demographic
index
Has Kids
102
No Kids
95
- $20k
108
$20k-40k
114
$40k-60k
113
$60k-80k
109
$80k-100k
107
$100k-125k
87
$125k +
44
No College
132
College
96
Adv. Degree
79

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Betty Crocker Homestyle Basket Affinity & Size

brand
basket affinity
Betty Crocker 10.0x
Totino's Party Pizza 5.9x
Prego 5.5x
Chef Boyardee 5.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
13
Fill Up (11-20 Items)
88
Pantry Stocking (21+ Items)
645

Where is Betty Crocker Homestyle Purchased?

channels
index
Drug
12
Food
68
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Sunbeam 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
100
Credit
87
Debit
100
Food Stamps
216

When is Betty Crocker Homestyle Purchased?

day of week
Sun
20.9%
Mon
11.8%
Tue
12.3%
Wed
11.4%
Thu
9.4%
Fri
15.1%
Sat
19.1%
time of day
Morning
12.5%
Noon
18.3%
Afternoon
35.5%
Evening
27.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Betty Crocker Homestyle consumers purchase?

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Why do Betty Crocker Homestyle consumers try new brands?

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Where do Betty Crocker Homestyle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Betty Crocker Homestyle Target Market

Arrow and target

Who actually buys Betty Crocker Homestyle? Do these consumers match the intended target market of Betty Crocker Homestyle?

Thought bubble

What motivates the target market to purchase Betty Crocker Homestyle?

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What other target market should Betty Crocker Homestyle look at?

venn diagram

Which other brands have a similar target market?

About Our Betty Crocker Homestyle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.