Betty Crocker Homestyle Consumer Insights

Who buys Betty Crocker Homestyle?

A Betty Crocker Homestyle consumer is generally lower income, Caucasian, and older age. Betty Crocker Homestyle consumers are more likely to purchase Betty Crocker Homestyle during larger pantry stocking trips. Brands such as Betty Crocker, Totino's Party Pizza, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

Betty Crocker Homestyle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
1.7%
Total Basket $ (median)
$89.71

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Betty Crocker Homestyle Consumer Demographics

demographic
index
Female
102
Male
78
<24
108
25-34
97
35-44
106
45-54
85
55-64
121
65+
87
African American
94
Asian
31
Caucasian
114
Hispanic
52
demographic
index
Has Kids
102
No Kids
95
- $20k
108
$20k-40k
114
$40k-60k
113
$60k-80k
109
$80k-100k
107
$100k-125k
87
$125k +
44
No College
132
College
96
Adv. Degree
79

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Betty Crocker Homestyle Basket Affinity & Size

brand
basket affinity
Betty Crocker 10.0x
Totino's Party Pizza 5.9x
Prego 5.5x
Chef Boyardee 5.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
13
Fill Up (11-20 Items)
88
Pantry Stocking (21+ Items)
645

Where is Betty Crocker Homestyle Purchased?

channels
index
Drug
12
Food
68
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Sunbeam 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
100
Credit
87
Debit
100
Food Stamps
216

When is Betty Crocker Homestyle Purchased?

day of week
Sun
20.9%
Mon
11.8%
Tue
12.3%
Wed
11.4%
Thu
9.4%
Fri
15.1%
Sat
19.1%
time of day
Morning
12.5%
Noon
18.3%
Afternoon
35.5%
Evening
27.3%
Late
6.5%

About Our Betty Crocker Homestyle Consumer Insights

How do we know who buys Betty Crocker Homestyle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Betty Crocker Homestyle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.