Betty Crocker Suddenly Salad Consumer Insights

Who buys Betty Crocker Suddenly Salad?

A Betty Crocker Suddenly Salad consumer is generally lower income, Caucasian, and young adult age. Betty Crocker Suddenly Salad consumers are more likely to purchase Betty Crocker Suddenly Salad during larger pantry stocking trips. Brands such as Totino's Party Pizza, Betty Crocker, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Betty Crocker Suddenly Salad Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.5%
Total Basket $ (median)
$67.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Betty Crocker Suddenly Salad Consumer Demographics

demographic
index
Female
102
Male
76
<24
79
25-34
111
35-44
101
45-54
98
55-64
81
65+
72
African American
67
Asian
30
Caucasian
116
Hispanic
48
demographic
index
Has Kids
103
No Kids
92
- $20k
101
$20k-40k
115
$40k-60k
113
$60k-80k
102
$80k-100k
102
$100k-125k
87
$125k +
66
No College
107
College
103
Adv. Degree
79

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Betty Crocker Suddenly Salad Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.0x
Betty Crocker 4.5x
Johnsonville 4.5x
Bush's Best 4.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
528

Where is Betty Crocker Suddenly Salad Purchased?

channels
index
Beauty
4
Club
9
Dollar
257
Drug
6
Food
136
Gas & Convenience
5
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Sunbeam 1.5x
Ro-Tel 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
104
Credit
86
Debit
104
Food Stamps
169

When is Betty Crocker Suddenly Salad Purchased?

day of week
Sun
17.8%
Mon
12.3%
Tue
10.8%
Wed
11.6%
Thu
12.0%
Fri
16.1%
Sat
19.3%
time of day
Morning
14.3%
Noon
17.2%
Afternoon
36.0%
Evening
25.9%
Late
6.6%

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Find Answers to Questions

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Which brands do Betty Crocker Suddenly Salad consumers switch to?

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Research the Betty Crocker Suddenly Salad Target Market

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Who actually buys Betty Crocker Suddenly Salad? Do these consumers match the intended target market of Betty Crocker Suddenly Salad?

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About Our Betty Crocker Suddenly Salad Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.