Betty Crocker Tuna Helper Consumer Insights

Who buys Betty Crocker Tuna Helper?

A Betty Crocker Tuna Helper consumer is generally lower income, Caucasian, and young adult age. Betty Crocker Tuna Helper consumers are more likely to purchase Betty Crocker Tuna Helper during larger pantry stocking trips. Brands such as Starkist, Totino's Party Pizza, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Betty Crocker Tuna Helper Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.57
% of Basket $ (median)
2.5%
Total Basket $ (median)
$62.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Betty Crocker Tuna Helper Consumer Demographics

demographic
index
Female
102
Male
84
<24
120
25-34
133
35-44
96
45-54
82
55-64
58
65+
62
African American
81
Asian
55
Caucasian
111
Hispanic
62
demographic
index
Has Kids
104
No Kids
90
- $20k
150
$20k-40k
150
$40k-60k
102
$60k-80k
106
$80k-100k
83
$100k-125k
66
$125k +
38
No College
136
College
99
Adv. Degree
63

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Betty Crocker Tuna Helper Basket Affinity & Size

brand
basket affinity
Starkist 12.7x
Totino's Party Pizza 9.8x
Totino's Pizza Rolls 8.0x
Chef Boyardee 7.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
574

Where is Betty Crocker Tuna Helper Purchased?

channels
index
Dollar
222
Drug
10
Food
44
Gas & Convenience
9
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Hawaiian Punch 1.8x
Armour 1.8x
Totino's Pizza Rolls 1.8x

How Did They Pay?

method
index
Cash
103
Credit
77
Debit
101
Food Stamps
272

When is Betty Crocker Tuna Helper Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
12.5%
Wed
12.2%
Thu
11.3%
Fri
15.2%
Sat
18.2%
time of day
Morning
13.4%
Noon
15.5%
Afternoon
33.8%
Evening
28.9%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Betty Crocker Tuna Helper consumers purchase?

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Why do Betty Crocker Tuna Helper consumers try new brands?

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Where do Betty Crocker Tuna Helper consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Betty Crocker Tuna Helper Target Market

Arrow and target

Who actually buys Betty Crocker Tuna Helper? Do these consumers match the intended target market of Betty Crocker Tuna Helper?

Thought bubble

What motivates the target market to purchase Betty Crocker Tuna Helper?

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What other target market should Betty Crocker Tuna Helper look at?

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Which other brands have a similar target market?

About Our Betty Crocker Tuna Helper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.