Betty Crocker Tuna Helper Consumer Insights

Who buys Betty Crocker Tuna Helper?

A Betty Crocker Tuna Helper consumer is generally lower income, Caucasian, and young adult age. Betty Crocker Tuna Helper consumers are more likely to purchase Betty Crocker Tuna Helper during larger pantry stocking trips. Brands such as Starkist, Totino's Party Pizza, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Betty Crocker Tuna Helper Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.57
% of Basket $ (median)
2.5%
Total Basket $ (median)
$62.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Betty Crocker Tuna Helper Consumer Demographics

demographic
index
Female
102
Male
84
<24
120
25-34
133
35-44
96
45-54
82
55-64
58
65+
62
African American
81
Asian
55
Caucasian
111
Hispanic
62
demographic
index
Has Kids
104
No Kids
90
- $20k
150
$20k-40k
150
$40k-60k
102
$60k-80k
106
$80k-100k
83
$100k-125k
66
$125k +
38
No College
136
College
99
Adv. Degree
63

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Betty Crocker Tuna Helper Basket Affinity & Size

brand
basket affinity
Starkist 12.7x
Totino's Party Pizza 9.8x
Totino's Pizza Rolls 8.0x
Chef Boyardee 7.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
574

Where is Betty Crocker Tuna Helper Purchased?

channels
index
Dollar
222
Drug
10
Food
44
Gas & Convenience
9
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Hawaiian Punch 1.8x
Armour 1.8x
Totino's Pizza Rolls 1.8x

How Did They Pay?

method
index
Cash
103
Credit
77
Debit
101
Food Stamps
272

When is Betty Crocker Tuna Helper Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
12.5%
Wed
12.2%
Thu
11.3%
Fri
15.2%
Sat
18.2%
time of day
Morning
13.4%
Noon
15.5%
Afternoon
33.8%
Evening
28.9%
Late
8.3%

Get More Betty Crocker Tuna Helper Data

Contact us for the latest Betty Crocker Tuna Helper consumer demographic and purchase data.

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Find Answers to Questions

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Research the Betty Crocker Tuna Helper Target Market

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Who actually buys Betty Crocker Tuna Helper? Do these consumers match the intended target market of Betty Crocker Tuna Helper?

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About Our Betty Crocker Tuna Helper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.