Bic Consumer Insights

Who buys Bic?

A Bic consumer is generally very low income, Hispanic, and adolescent age. Bic consumers are more likely to purchase Bic during larger pantry stocking trips. Brands such as Crayola, Febreze, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Bic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.95
% of Basket $ (median)
8.4%
Total Basket $ (median)
$35.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bic Consumer Demographics

demographic
index
Female
103
Male
75
<24
137
25-34
118
35-44
96
45-54
95
55-64
78
65+
53
African American
119
Asian
112
Caucasian
93
Hispanic
131
demographic
index
Has Kids
100
No Kids
99
- $20k
140
$20k-40k
130
$40k-60k
112
$60k-80k
93
$80k-100k
88
$100k-125k
72
$125k +
65
No College
124
College
99
Adv. Degree
76

Understand Bic Consumer Behavior

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Bic Basket Affinity & Size

brand
basket affinity
Crayola 21.2x
Febreze 4.9x
Kleenex 4.6x
Marlboro Gold Pack 4.0x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
279

Where is Bic Purchased?

channels
index
Beauty
23
Club
26
Dollar
244
Drug
203
Food
49
Gas & Convenience
93
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Marlboro 1.4x
Angel Soft 1.2x
Red Bull 1.2x

How Did They Pay?

method
index
Cash
137
Credit
81
Debit
101
Food Stamps
67

When is Bic Purchased?

day of week
Sun
15.8%
Mon
12.3%
Tue
12.5%
Wed
12.6%
Thu
12.7%
Fri
15.5%
Sat
18.7%
time of day
Morning
15.2%
Noon
15.8%
Afternoon
32.7%
Evening
27.1%
Late
9.2%

Get More Bic Data

Better understand Bic consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Bic consumers switch to?

Stop sign

Why do consumers stop buying Bic products?

Store front

Which retailers do Bic shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bic products?

Research the Bic Target Market

Arrow and target

Who actually buys Bic? Do these consumers match the intended target market of Bic?

Thought bubble

What motivates the target market to buy Bic?

Magnifying glass

What other target market should Bic look at?

Venn diagram

Which other brands have a similar target market?

About Our Bic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.