Bic Consumer Insights

Who buys Bic?

A Bic consumer is generally very low income, Hispanic, and adolescent age. Bic consumers are more likely to purchase Bic during larger pantry stocking trips. Brands such as Crayola, Febreze, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Bic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.95
% of Basket $ (median)
8.4%
Total Basket $ (median)
$35.16

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bic Consumer Demographics

demographic
index
Female
103
Male
75
<24
137
25-34
118
35-44
96
45-54
95
55-64
78
65+
53
African American
119
Asian
112
Caucasian
93
Hispanic
131
demographic
index
Has Kids
100
No Kids
99
- $20k
140
$20k-40k
130
$40k-60k
112
$60k-80k
93
$80k-100k
88
$100k-125k
72
$125k +
65
No College
124
College
99
Adv. Degree
76

Understand Bic Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bic Basket Affinity & Size

brand
basket affinity
Crayola 21.2x
Febreze 4.9x
Kleenex 4.6x
Marlboro Gold Pack 4.0x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
279

Where is Bic Purchased?

channels
index
Beauty
23
Club
26
Dollar
244
Drug
203
Food
49
Gas & Convenience
93
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Marlboro 1.4x
Angel Soft 1.2x
Red Bull 1.2x

How Did They Pay?

method
index
Cash
137
Credit
81
Debit
101
Food Stamps
67

When is Bic Purchased?

day of week
Sun
15.8%
Mon
12.3%
Tue
12.5%
Wed
12.6%
Thu
12.7%
Fri
15.5%
Sat
18.7%
time of day
Morning
15.2%
Noon
15.8%
Afternoon
32.7%
Evening
27.1%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bic consumers purchase?

check mark

Why do Bic consumers try new brands?

check mark

Where do Bic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bic Target Market

Arrow and target

Who actually buys Bic? Do these consumers match the intended target market of Bic?

Thought bubble

What motivates the target market to purchase Bic?

magnifying glass

What other target market should Bic look at?

venn diagram

Which other brands have a similar target market?

About Our Bic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.