Bic Comfort 3 Consumer Insights

Who buys Bic Comfort 3?

A Bic Comfort 3 consumer is generally very low income, Hispanic, and young adult age. Bic Comfort 3 consumers are more likely to purchase Bic Comfort 3 during larger pantry stocking trips. Brands such as Olay, Gain, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Bic Comfort 3 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
13.0%
Total Basket $ (median)
$38.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bic Comfort 3 Consumer Demographics

demographic
index
Female
102
Male
82
<24
105
25-34
124
35-44
91
45-54
108
55-64
65
65+
34
African American
103
Asian
101
Caucasian
91
Hispanic
178
demographic
index
Has Kids
102
No Kids
96
- $20k
157
$20k-40k
128
$40k-60k
127
$60k-80k
93
$80k-100k
73
$100k-125k
72
$125k +
50
No College
142
College
97
Adv. Degree
64

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Bic Comfort 3 Basket Affinity & Size

brand
basket affinity
Olay 6.2x
Gain 6.2x
Oral-B 6.2x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
300

Where is Bic Comfort 3 Purchased?

channels
index
Dollar
244
Drug
189
Food
31
Gas & Convenience
7
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
International Delight 1.4x
Monster Energy 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
173
Credit
66
Debit
95
Food Stamps
101

When is Bic Comfort 3 Purchased?

day of week
Sun
17.1%
Mon
12.4%
Tue
11.9%
Wed
10.2%
Thu
12.1%
Fri
15.5%
Sat
20.7%
time of day
Morning
14.3%
Noon
14.9%
Afternoon
31.9%
Evening
28.3%
Late
10.6%

About Our Bic Comfort 3 Consumer Insights

How do we know who buys Bic Comfort 3? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bic Comfort 3 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.