Bic Comfort 3 Advance Consumer Insights

Who buys Bic Comfort 3 Advance? Bic Comfort 3 Advance consumers are generally lower income, Hispanic, and adolescent age. Bic Comfort 3 Advance consumers are more likely to purchase Bic Comfort 3 Advance during larger pantry stocking trips. Brands such as Secret, Oral-B, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Bic Comfort 3 Advance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.08
% of Basket $ (median)
17.0%
Total Basket $ (median)
$29.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bic Comfort 3 Advance Consumer Demographics

demographic
index
Female
103
Male
73
<24
168
25-34
131
35-44
94
45-54
73
55-64
95
65+
18
African American
159
Asian
145
Caucasian
84
Hispanic
160
demographic
index
Has Kids
106
No Kids
87
- $20k
136
$20k-40k
150
$40k-60k
101
$60k-80k
74
$80k-100k
98
$100k-125k
51
$125k +
96
No College
138
College
97
Adv. Degree
69

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Bic Comfort 3 Advance Basket Affinity & Size

brand
basket affinity
Secret 13.5x
Oral-B 13.0x
Olay 12.7x
Suave 10.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
311

Where is Bic Comfort 3 Advance Purchased?

channels
index
Dollar
69
Drug
167
Food
47
Gas & Convenience
10
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.0x
Red Bull 1.8x
Scott 1.8x
7Up 1.7x

How Did They Pay?

method
index
Cash
154
Credit
51
Debit
94
Food Stamps
84

When is Bic Comfort 3 Advance Purchased?

day of week
Sun
13.8%
Mon
10.7%
Tue
13.1%
Wed
11.2%
Thu
13.0%
Fri
16.3%
Sat
21.9%
time of day
Morning
15.4%
Noon
12.1%
Afternoon
31.2%
Evening
33.9%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bic Comfort 3 Advance consumers purchase?

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Why do Bic Comfort 3 Advance consumers try new brands?

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Where do Bic Comfort 3 Advance consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bic Comfort 3 Advance Target Market

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Who actually buys Bic Comfort 3 Advance? Do these consumers match the intended target market of Bic Comfort 3 Advance?

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What motivates the target market to purchase Bic Comfort 3 Advance?

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What other target market should Bic Comfort 3 Advance look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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