Bic Flex4 Consumer Insights

Who buys Bic Flex4? A Bic Flex4 consumer is generally very low income, Hispanic, and adolescent age. Bic Flex4 consumers are more likely to purchase Bic Flex4 during larger pantry stocking trips. Brands such as Softsoap, Cascade, and Progresso also tend to be purchased in the same trip. Sample consumer insights data below.

Bic Flex4 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.39
% of Basket $ (median)
14.6%
Total Basket $ (median)
$43.70

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bic Flex4 Consumer Demographics

demographic
index
Female
100
Male
98
<24
144
25-34
113
35-44
99
45-54
90
55-64
88
65+
45
African American
90
Asian
136
Caucasian
92
Hispanic
140
demographic
index
Has Kids
98
No Kids
105
- $20k
120
$20k-40k
118
$40k-60k
96
$60k-80k
106
$80k-100k
108
$100k-125k
83
$125k +
68
No College
133
College
95
Adv. Degree
86

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Bic Flex4 Basket Affinity & Size

brand
basket affinity
Softsoap 8.1x
Cascade 7.5x
Progresso 7.4x
Suave 7.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
317

Where is Bic Flex4 Purchased?

channels
index
Beauty
16
Dollar
129
Drug
224
Food
68
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
TRESemme 1.6x
Kelloggs Frosted Flakes 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
122
Credit
75
Debit
113
Food Stamps
44

When is Bic Flex4 Purchased?

day of week
Sun
17.3%
Mon
12.7%
Tue
10.8%
Wed
11.8%
Thu
11.1%
Fri
16.1%
Sat
20.2%
time of day
Morning
15.1%
Noon
18.2%
Afternoon
32.4%
Evening
27.3%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bic Flex4 consumers purchase?

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Why do Bic Flex4 consumers try new brands?

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Where do Bic Flex4 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bic Flex4 Target Market

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Who actually buys Bic Flex4? Do these consumers match the intended target market of Bic Flex4?

Thought bubble

What motivates the target market to purchase Bic Flex4?

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What other target market should Bic Flex4 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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