Bic Flex4 Consumer Insights

Who buys Bic Flex4?

A Bic Flex4 consumer is generally very low income, Hispanic, and adolescent age. Bic Flex4 consumers are more likely to purchase Bic Flex4 during larger pantry stocking trips. Brands such as Softsoap, Cascade, and Progresso also tend to be purchased in the same trip. See sample consumer insights data below.

Bic Flex4 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.39
% of Basket $ (median)
14.6%
Total Basket $ (median)
$43.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bic Flex4 Consumer Demographics

demographic
index
Female
100
Male
98
<24
144
25-34
113
35-44
99
45-54
90
55-64
88
65+
45
African American
90
Asian
136
Caucasian
92
Hispanic
140
demographic
index
Has Kids
98
No Kids
105
- $20k
120
$20k-40k
118
$40k-60k
96
$60k-80k
106
$80k-100k
108
$100k-125k
83
$125k +
68
No College
133
College
95
Adv. Degree
86

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Bic Flex4 Basket Affinity & Size

brand
basket affinity
Softsoap 8.1x
Cascade 7.5x
Progresso 7.4x
Suave 7.2x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
317

Where is Bic Flex4 Purchased?

channels
index
Beauty
16
Dollar
129
Drug
224
Food
68
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
TRESemme 1.6x
Kelloggs Frosted Flakes 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
122
Credit
75
Debit
113
Food Stamps
44

When is Bic Flex4 Purchased?

day of week
Sun
17.3%
Mon
12.7%
Tue
10.8%
Wed
11.8%
Thu
11.1%
Fri
16.1%
Sat
20.2%
time of day
Morning
15.1%
Noon
18.2%
Afternoon
32.4%
Evening
27.3%
Late
7.0%

Get More Bic Flex4 Data

Contact us for the latest Bic Flex4 consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bic Flex4 consumers switch to?

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Why do consumers stop buying Bic Flex4 products?

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Which retailers do Bic Flex4 shoppers prefer to shop at?

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What motivates consumers to try Bic Flex4 products?

Research the Bic Flex4 Target Market

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Who actually buys Bic Flex4? Do these consumers match the intended target market of Bic Flex4?

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What motivates the target market to buy Bic Flex4?

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What other target market should Bic Flex4 look at?

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Which other brands have a similar target market?

About Our Bic Flex4 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.