Bic Hybrid Advance Consumer Insights

Who buys Bic Hybrid Advance?

A Bic Hybrid Advance consumer is generally very low income, Hispanic, and adolescent age. Bic Hybrid Advance consumers are more likely to purchase Bic Hybrid Advance during larger pantry stocking trips. Brands such as Suave, TRESemme, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Bic Hybrid Advance Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.34
% of Basket $ (median)
15.3%
Total Basket $ (median)
$41.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bic Hybrid Advance Consumer Demographics

demographic
index
Female
100
Male
98
<24
145
25-34
115
35-44
100
45-54
88
55-64
80
65+
56
African American
82
Asian
106
Caucasian
94
Hispanic
160
demographic
index
Has Kids
96
No Kids
108
- $20k
158
$20k-40k
131
$40k-60k
120
$60k-80k
93
$80k-100k
81
$100k-125k
65
$125k +
55
No College
142
College
96
Adv. Degree
70

Understand Bic Hybrid Advance Consumer Behavior

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Bic Hybrid Advance Basket Affinity & Size

brand
basket affinity
Suave 6.9x
TRESemme 6.9x
Oral-B 6.8x
Listerine 5.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
290

Where is Bic Hybrid Advance Purchased?

channels
index
Dollar
447
Drug
254
Food
45
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Marlboro Gold Pack 1.6x
Hostess 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
141
Credit
72
Debit
110
Food Stamps
67

When is Bic Hybrid Advance Purchased?

day of week
Sun
18.4%
Mon
11.4%
Tue
11.1%
Wed
11.1%
Thu
11.3%
Fri
14.3%
Sat
22.4%
time of day
Morning
12.3%
Noon
16.3%
Afternoon
31.6%
Evening
28.5%
Late
11.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bic Hybrid Advance consumers purchase?

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Why do Bic Hybrid Advance consumers try new brands?

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Where do Bic Hybrid Advance consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bic Hybrid Advance Target Market

Arrow and target

Who actually buys Bic Hybrid Advance? Do these consumers match the intended target market of Bic Hybrid Advance?

Thought bubble

What motivates the target market to purchase Bic Hybrid Advance?

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What other target market should Bic Hybrid Advance look at?

venn diagram

Which other brands have a similar target market?

About Our Bic Hybrid Advance Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.