BIC Soleil Consumer Insights

Who buys BIC Soleil?

A BIC Soleil consumer is generally lower income, Hispanic, and adolescent age. BIC Soleil consumers are more likely to purchase BIC Soleil during larger pantry stocking trips. Brands such as Secret, Crest, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

BIC Soleil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.00
% of Basket $ (median)
14.0%
Total Basket $ (median)
$42.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

BIC Soleil Consumer Demographics

demographic
index
Female
105
Male
54
<24
154
25-34
117
35-44
96
45-54
91
55-64
85
65+
44
African American
99
Asian
93
Caucasian
97
Hispanic
129
demographic
index
Has Kids
97
No Kids
107
- $20k
115
$20k-40k
116
$40k-60k
111
$60k-80k
99
$80k-100k
104
$100k-125k
76
$125k +
72
No College
110
College
101
Adv. Degree
81

Understand BIC Soleil Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

BIC Soleil Basket Affinity & Size

brand
basket affinity
Secret 10.1x
Crest 6.4x
TRESemme 6.4x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
332

Where is BIC Soleil Purchased?

channels
index
Beauty
64
Club
24
Dollar
110
Drug
325
Food
53
Gas & Convenience
0
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Olay 1.4x
Huggies 1.3x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
114
Credit
83
Debit
112
Food Stamps
48

When is BIC Soleil Purchased?

day of week
Sun
17.6%
Mon
12.2%
Tue
11.6%
Wed
12.4%
Thu
12.1%
Fri
15.0%
Sat
19.0%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.9%
Evening
26.5%
Late
7.4%

About Our BIC Soleil Consumer Insights

How do we know who buys BIC Soleil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the BIC Soleil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.