BIC Soleil Consumer Insights

Who buys BIC Soleil?

A BIC Soleil consumer is generally lower income, Hispanic, and adolescent age. BIC Soleil consumers are more likely to purchase BIC Soleil during larger pantry stocking trips. Brands such as Secret, Crest, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

BIC Soleil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.00
% of Basket $ (median)
14.0%
Total Basket $ (median)
$42.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

BIC Soleil Consumer Demographics

demographic
index
Female
105
Male
54
<24
154
25-34
117
35-44
96
45-54
91
55-64
85
65+
44
African American
99
Asian
93
Caucasian
97
Hispanic
129
demographic
index
Has Kids
97
No Kids
107
- $20k
115
$20k-40k
116
$40k-60k
111
$60k-80k
99
$80k-100k
104
$100k-125k
76
$125k +
72
No College
110
College
101
Adv. Degree
81

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BIC Soleil Basket Affinity & Size

brand
basket affinity
Secret 10.1x
Crest 6.4x
TRESemme 6.4x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
332

Where is BIC Soleil Purchased?

channels
index
Beauty
64
Club
24
Dollar
110
Drug
325
Food
53
Gas & Convenience
0
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Olay 1.4x
Huggies 1.3x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
114
Credit
83
Debit
112
Food Stamps
48

When is BIC Soleil Purchased?

day of week
Sun
17.6%
Mon
12.2%
Tue
11.6%
Wed
12.4%
Thu
12.1%
Fri
15.0%
Sat
19.0%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.9%
Evening
26.5%
Late
7.4%

Get More BIC Soleil Data

Contact us for the latest BIC Soleil consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do BIC Soleil consumers switch to?

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Why do consumers stop buying BIC Soleil products?

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Which retailers do BIC Soleil shoppers prefer to shop at?

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What motivates consumers to try BIC Soleil products?

Research the BIC Soleil Target Market

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Who actually buys BIC Soleil? Do these consumers match the intended target market of BIC Soleil?

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What motivates the target market to buy BIC Soleil?

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What other target market should BIC Soleil look at?

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Which other brands have a similar target market?

About Our BIC Soleil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.