Bic Twin Silky Touch Consumer Insights

Who buys Bic Twin Silky Touch?

A Bic Twin Silky Touch consumer is generally very low income, Hispanic, and young adult age. Bic Twin Silky Touch consumers are more likely to purchase Bic Twin Silky Touch during larger pantry stocking trips. Brands such as Secret, Suave, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Bic Twin Silky Touch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.25
% of Basket $ (median)
16.8%
Total Basket $ (median)
$19.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bic Twin Silky Touch Consumer Demographics

demographic
index
Female
105
Male
50
<24
156
25-34
157
35-44
86
45-54
74
55-64
48
65+
32
African American
173
Asian
194
Caucasian
72
Hispanic
204
demographic
index
Has Kids
103
No Kids
93
- $20k
161
$20k-40k
153
$40k-60k
120
$60k-80k
81
$80k-100k
83
$100k-125k
60
$125k +
41
No College
137
College
100
Adv. Degree
58

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Bic Twin Silky Touch Basket Affinity & Size

brand
basket affinity
Secret 12.5x
Suave 9.3x
TRESemme 8.0x
Softsoap 7.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
276

Where is Bic Twin Silky Touch Purchased?

channels
index
Beauty
8
Dollar
250
Drug
181
Food
18
Gas & Convenience
1
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
TRESemme 1.5x
Angel Soft 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
163
Credit
62
Debit
96
Food Stamps
79

When is Bic Twin Silky Touch Purchased?

day of week
Sun
12.9%
Mon
11.7%
Tue
13.0%
Wed
12.7%
Thu
12.9%
Fri
16.8%
Sat
20.0%
time of day
Morning
15.3%
Noon
15.7%
Afternoon
31.3%
Evening
27.4%
Late
10.3%

Get More Bic Twin Silky Touch Data

Contact us for the latest Bic Twin Silky Touch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bic Twin Silky Touch consumers switch to?

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Why do consumers stop buying Bic Twin Silky Touch products?

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Which retailers do Bic Twin Silky Touch shoppers prefer to shop at?

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What motivates consumers to try Bic Twin Silky Touch products?

Research the Bic Twin Silky Touch Target Market

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Who actually buys Bic Twin Silky Touch? Do these consumers match the intended target market of Bic Twin Silky Touch?

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What motivates the target market to buy Bic Twin Silky Touch?

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What other target market should Bic Twin Silky Touch look at?

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Which other brands have a similar target market?

About Our Bic Twin Silky Touch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.