Bicycle Cards Consumer Insights

Who buys Bicycle Cards? A Bicycle Cards consumer is generally higher income, Asian, and upper middle age. Bicycle Cards consumers are more likely to purchase Bicycle Cards during larger pantry stocking trips. Brands such as Crayola, Jack Link's, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Bicycle Cards Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$50.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bicycle Cards Consumer Demographics

demographic
index
Female
101
Male
92
<24
105
25-34
93
35-44
98
45-54
116
55-64
92
65+
89
African American
105
Asian
106
Caucasian
104
Hispanic
58
demographic
index
Has Kids
101
No Kids
97
- $20k
92
$20k-40k
95
$40k-60k
94
$60k-80k
95
$80k-100k
112
$100k-125k
114
$125k +
103
No College
97
College
100
Adv. Degree
105

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Bicycle Cards Basket Affinity & Size

brand
basket affinity
Crayola 9.7x
Jack Link's 9.5x
Hershey's Kisses 7.4x
Energizer 7.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
262

Where is Bicycle Cards Purchased?

channels
index
Beauty
55
Dollar
64
Drug
192
Food
2
Mass
187
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.6x
Gold Peak 1.5x
YoCrunch 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
114
Credit
99
Debit
106
Food Stamps
28

When is Bicycle Cards Purchased?

day of week
Sun
13.3%
Mon
10.1%
Tue
11.7%
Wed
13.0%
Thu
14.9%
Fri
17.2%
Sat
19.8%
time of day
Morning
11.9%
Noon
16.1%
Afternoon
35.2%
Evening
27.2%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bicycle Cards consumers purchase?

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Why do Bicycle Cards consumers try new brands?

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Where do Bicycle Cards consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bicycle Cards Target Market

Arrow and target

Who actually buys Bicycle Cards? Do these consumers match the intended target market of Bicycle Cards?

Thought bubble

What motivates the target market to purchase Bicycle Cards?

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What other target market should Bicycle Cards look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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