Big Red Consumer Insights

Who buys Big Red? A Big Red consumer is generally very low income, Hispanic, and adolescent age. Big Red consumers are more likely to purchase Big Red during larger pantry stocking trips. Brands such as Wrigley's Extra, A&W, and 7Up also tend to be purchased in the same trip. Sample consumer insights data below.

Big Red Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
6.1%
Total Basket $ (median)
$24.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Big Red Consumer Demographics

demographic
index
Female
101
Male
91
<24
109
25-34
98
35-44
107
45-54
98
55-64
85
65+
70
African American
152
Asian
70
Caucasian
89
Hispanic
211
demographic
index
Has Kids
97
No Kids
108
- $20k
148
$20k-40k
125
$40k-60k
94
$60k-80k
105
$80k-100k
82
$100k-125k
91
$125k +
66
No College
148
College
94
Adv. Degree
72

Understand Big Red Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Big Red Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 10.4x
A&W 8.8x
7Up 6.9x
Dr. Pepper 5.0x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
249

Where is Big Red Purchased?

channels
index
Club
115
Dollar
393
Drug
110
Food
137
Gas & Convenience
321
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro Gold Pack 1.7x
Ro-Tel 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
126
Credit
83
Debit
95
Food Stamps
170

When is Big Red Purchased?

day of week
Sun
15.6%
Mon
14.1%
Tue
11.8%
Wed
13.6%
Thu
12.7%
Fri
14.4%
Sat
17.6%
time of day
Morning
16.1%
Noon
15.4%
Afternoon
33.9%
Evening
28.5%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Big Red consumers purchase?

check mark

Why do Big Red consumers try new brands?

check mark

Where do Big Red consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Big Red Target Market

Arrow and target

Who actually buys Big Red? Do these consumers match the intended target market of Big Red?

Thought bubble

What motivates the target market to purchase Big Red?

magnifying glass

What other target market should Big Red look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us