Big Red Consumer Insights

Who buys Big Red?

A Big Red consumer is generally very low income, Hispanic, and adolescent age. Big Red consumers are more likely to purchase Big Red during larger pantry stocking trips. Brands such as Wrigley's Extra, A&W, and 7Up also tend to be purchased in the same trip. See sample consumer insights data below.

Big Red Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
6.1%
Total Basket $ (median)
$24.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Big Red Consumer Demographics

demographic
index
Female
101
Male
91
<24
109
25-34
98
35-44
107
45-54
98
55-64
85
65+
70
African American
152
Asian
70
Caucasian
89
Hispanic
211
demographic
index
Has Kids
97
No Kids
108
- $20k
148
$20k-40k
125
$40k-60k
94
$60k-80k
105
$80k-100k
82
$100k-125k
91
$125k +
66
No College
148
College
94
Adv. Degree
72

Understand Big Red Consumer Behavior

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Big Red Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 10.4x
A&W 8.8x
7Up 6.9x
Dr. Pepper 5.0x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
249

Where is Big Red Purchased?

channels
index
Club
115
Dollar
393
Drug
110
Food
137
Gas & Convenience
321
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro Gold Pack 1.7x
Ro-Tel 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
126
Credit
83
Debit
95
Food Stamps
170

When is Big Red Purchased?

day of week
Sun
15.6%
Mon
14.1%
Tue
11.8%
Wed
13.6%
Thu
12.7%
Fri
14.4%
Sat
17.6%
time of day
Morning
16.1%
Noon
15.4%
Afternoon
33.9%
Evening
28.5%
Late
6.2%

About Our Big Red Consumer Insights

How do we know who buys Big Red? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Big Red consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.