Big Red Soda Consumer Insights

Who buys Big Red Soda? A Big Red Soda consumer is generally very low income, Hispanic, and young adult age. Big Red Soda consumers are more likely to purchase Big Red Soda during larger pantry stocking trips. Brands such as A&W, 7Up, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Big Red Soda Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
5.5%
Total Basket $ (median)
$32.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Big Red Soda Consumer Demographics

demographic
index
Female
101
Male
88
<24
86
25-34
117
35-44
107
45-54
90
55-64
52
65+
62
African American
98
Asian
153
Caucasian
84
Hispanic
227
demographic
index
Has Kids
103
No Kids
93
- $20k
193
$20k-40k
131
$40k-60k
112
$60k-80k
102
$80k-100k
66
$100k-125k
68
$125k +
45
No College
174
College
92
Adv. Degree
50

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Big Red Soda Basket Affinity & Size

brand
basket affinity
A&W 15.5x
7Up 11.3x
Dr. Pepper 8.2x
Fritos 5.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
317

Where is Big Red Soda Purchased?

channels
index
Club
66
Dollar
154
Drug
58
Food
113
Gas & Convenience
132
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.2x
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
130
Credit
72
Debit
99
Food Stamps
200

When is Big Red Soda Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
14.0%
Wed
14.1%
Thu
12.7%
Fri
14.4%
Sat
16.2%
time of day
Morning
12.9%
Noon
13.6%
Afternoon
32.9%
Evening
31.1%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Big Red Soda consumers purchase?

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Why do Big Red Soda consumers try new brands?

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Where do Big Red Soda consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Big Red Soda Target Market

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Who actually buys Big Red Soda? Do these consumers match the intended target market of Big Red Soda?

Thought bubble

What motivates the target market to purchase Big Red Soda?

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What other target market should Big Red Soda look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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