Big Red Soda Consumer Insights

Who buys Big Red Soda?

A Big Red Soda consumer is generally very low income, Hispanic, and young adult age. Big Red Soda consumers are more likely to purchase Big Red Soda during larger pantry stocking trips. Brands such as A&W, 7Up, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Big Red Soda Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.79
% of Basket $ (median)
5.5%
Total Basket $ (median)
$32.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Big Red Soda Consumer Demographics

demographic
index
Female
101
Male
88
<24
86
25-34
117
35-44
107
45-54
90
55-64
52
65+
62
African American
98
Asian
153
Caucasian
84
Hispanic
227
demographic
index
Has Kids
103
No Kids
93
- $20k
193
$20k-40k
131
$40k-60k
112
$60k-80k
102
$80k-100k
66
$100k-125k
68
$125k +
45
No College
174
College
92
Adv. Degree
50

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Big Red Soda Basket Affinity & Size

brand
basket affinity
A&W 15.5x
7Up 11.3x
Dr. Pepper 8.2x
Fritos 5.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
317

Where is Big Red Soda Purchased?

channels
index
Club
66
Dollar
154
Drug
58
Food
113
Gas & Convenience
132
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.2x
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
130
Credit
72
Debit
99
Food Stamps
200

When is Big Red Soda Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
14.0%
Wed
14.1%
Thu
12.7%
Fri
14.4%
Sat
16.2%
time of day
Morning
12.9%
Noon
13.6%
Afternoon
32.9%
Evening
31.1%
Late
9.5%

Get More Big Red Soda Data

Contact us for the latest Big Red Soda consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Big Red Soda consumers switch to?

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Why do consumers stop buying Big Red Soda products?

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Which retailers do Big Red Soda shoppers prefer to shop at?

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What motivates consumers to try Big Red Soda products?

Research the Big Red Soda Target Market

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Who actually buys Big Red Soda? Do these consumers match the intended target market of Big Red Soda?

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What motivates the target market to buy Big Red Soda?

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What other target market should Big Red Soda look at?

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Which other brands have a similar target market?

About Our Big Red Soda Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.