Big Red Soda Consumer Insights

Who buys Big Red Soda?

A Big Red Soda consumer is generally very low income, Hispanic, and young adult age. Big Red Soda consumers are more likely to purchase Big Red Soda during larger pantry stocking trips. Brands such as A&W, 7Up, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Big Red Soda Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
5.5%
Total Basket $ (median)
$32.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Big Red Soda Consumer Demographics

demographic
index
Female
101
Male
88
<24
86
25-34
117
35-44
107
45-54
90
55-64
52
65+
62
African American
98
Asian
153
Caucasian
84
Hispanic
227
demographic
index
Has Kids
103
No Kids
93
- $20k
193
$20k-40k
131
$40k-60k
112
$60k-80k
102
$80k-100k
66
$100k-125k
68
$125k +
45
No College
174
College
92
Adv. Degree
50

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Big Red Soda Basket Affinity & Size

brand
basket affinity
A&W 15.5x
7Up 11.3x
Dr. Pepper 8.2x
Fritos 5.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
317

Where is Big Red Soda Purchased?

channels
index
Club
66
Dollar
154
Drug
58
Food
113
Gas & Convenience
132
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.2x
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
130
Credit
72
Debit
99
Food Stamps
200

When is Big Red Soda Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
14.0%
Wed
14.1%
Thu
12.7%
Fri
14.4%
Sat
16.2%
time of day
Morning
12.9%
Noon
13.6%
Afternoon
32.9%
Evening
31.1%
Late
9.5%

About Our Big Red Soda Consumer Insights

How do we know who buys Big Red Soda? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Big Red Soda consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.