Big Sexy Hair Consumer Insights

Who buys Big Sexy Hair? A Big Sexy Hair consumer is generally very high income, Caucasian, and senior age. Big Sexy Hair consumers are more likely to purchase Big Sexy Hair during larger pantry stocking trips. Brands such as Olay, CoverGirl, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Big Sexy Hair Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.99
% of Basket $ (median)
21.3%
Total Basket $ (median)
$75.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Big Sexy Hair Consumer Demographics

demographic
index
Female
102
Male
80
<24
116
25-34
76
35-44
95
45-54
126
55-64
104
65+
191
African American
10
Asian
47
Caucasian
118
Hispanic
54
demographic
index
Has Kids
93
No Kids
115
- $20k
63
$20k-40k
68
$40k-60k
79
$60k-80k
89
$80k-100k
108
$100k-125k
119
$125k +
191
No College
69
College
100
Adv. Degree
136

Understand Big Sexy Hair Consumer Behavior

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Big Sexy Hair Basket Affinity & Size

brand
basket affinity
Olay 17.2x
CoverGirl 14.6x
Neutrogena 12.8x
Oral-B 8.2x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
218

Where is Big Sexy Hair Purchased?

channels
index
Beauty
15454
Club
63
Drug
127
Food
18
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Secret 1.5x
Totino's Party Pizza 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
72
Credit
125
Debit
105
Food Stamps
9

When is Big Sexy Hair Purchased?

day of week
Sun
15.8%
Mon
12.9%
Tue
10.9%
Wed
11.2%
Thu
11.7%
Fri
18.4%
Sat
19.1%
time of day
Morning
11.0%
Noon
19.5%
Afternoon
38.0%
Evening
25.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Big Sexy Hair consumers purchase?

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Why do Big Sexy Hair consumers try new brands?

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Where do Big Sexy Hair consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Big Sexy Hair Target Market

Arrow and target

Who actually buys Big Sexy Hair? Do these consumers match the intended target market of Big Sexy Hair?

Thought bubble

What motivates the target market to purchase Big Sexy Hair?

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What other target market should Big Sexy Hair look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us