Bigelow Consumer Insights

Who buys Bigelow?

A Bigelow consumer is generally very high income, African American, and senior age. Bigelow consumers are more likely to purchase Bigelow during larger pantry stocking trips. Brands such as Lipton Tea, Dannon Oikos, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Bigelow Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.0%
Total Basket $ (median)
$55.90

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bigelow Consumer Demographics

demographic
index
Female
97
Male
132
<24
111
25-34
92
35-44
90
45-54
101
55-64
142
65+
178
African American
119
Asian
84
Caucasian
101
Hispanic
95
demographic
index
Has Kids
85
No Kids
133
- $20k
89
$20k-40k
101
$40k-60k
100
$60k-80k
95
$80k-100k
101
$100k-125k
103
$125k +
109
No College
76
College
100
Adv. Degree
127

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Bigelow Basket Affinity & Size

brand
basket affinity
Lipton Tea 5.3x
Dannon Oikos 4.2x
Nabisco Triscuit 4.0x
Goya 4.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
407

Where is Bigelow Purchased?

channels
index
Beauty
13
Club
54
Dollar
29
Drug
41
Food
174
Gas & Convenience
13
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Almond Breeze 1.4x
Smart Balance 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
109
Credit
112
Debit
87
Food Stamps
88

When is Bigelow Purchased?

day of week
Sun
17.9%
Mon
14.2%
Tue
12.2%
Wed
12.4%
Thu
12.8%
Fri
14.0%
Sat
16.6%
time of day
Morning
16.4%
Noon
17.2%
Afternoon
34.4%
Evening
26.2%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bigelow consumers purchase?

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Why do Bigelow consumers try new brands?

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Where do Bigelow consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bigelow Target Market

Arrow and target

Who actually buys Bigelow? Do these consumers match the intended target market of Bigelow?

Thought bubble

What motivates the target market to purchase Bigelow?

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What other target market should Bigelow look at?

venn diagram

Which other brands have a similar target market?

About Our Bigelow Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.