Bigelow Consumer Insights

Who buys Bigelow?

A Bigelow consumer is generally very high income, African American, and senior age. Bigelow consumers are more likely to purchase Bigelow during larger pantry stocking trips. Brands such as Lipton Tea, Dannon Oikos, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Bigelow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.0%
Total Basket $ (median)
$55.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bigelow Consumer Demographics

demographic
index
Female
97
Male
132
<24
111
25-34
92
35-44
90
45-54
101
55-64
142
65+
178
African American
119
Asian
84
Caucasian
101
Hispanic
95
demographic
index
Has Kids
85
No Kids
133
- $20k
89
$20k-40k
101
$40k-60k
100
$60k-80k
95
$80k-100k
101
$100k-125k
103
$125k +
109
No College
76
College
100
Adv. Degree
127

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Bigelow Basket Affinity & Size

brand
basket affinity
Lipton Tea 5.3x
Dannon Oikos 4.2x
Nabisco Triscuit 4.0x
Goya 4.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
407

Where is Bigelow Purchased?

channels
index
Beauty
13
Club
54
Dollar
29
Drug
41
Food
174
Gas & Convenience
13
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Almond Breeze 1.4x
Smart Balance 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
109
Credit
112
Debit
87
Food Stamps
88

When is Bigelow Purchased?

day of week
Sun
17.9%
Mon
14.2%
Tue
12.2%
Wed
12.4%
Thu
12.8%
Fri
14.0%
Sat
16.6%
time of day
Morning
16.4%
Noon
17.2%
Afternoon
34.4%
Evening
26.2%
Late
5.8%

Get More Bigelow Data

Better understand Bigelow consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Bigelow consumers switch to?

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Why do consumers stop buying Bigelow products?

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Which retailers do Bigelow shoppers prefer to shop at?

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What motivates consumers to try Bigelow products?

Research the Bigelow Target Market

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Who actually buys Bigelow? Do these consumers match the intended target market of Bigelow?

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What motivates the target market to buy Bigelow?

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What other target market should Bigelow look at?

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Which other brands have a similar target market?

About Our Bigelow Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.