Bigs Sunflower Seeds Consumer Insights

Who buys Bigs Sunflower Seeds? A Bigs Sunflower Seeds consumer is generally slightly higher income, African American, and older age. Bigs Sunflower Seeds consumers are more likely to purchase Bigs Sunflower Seeds during larger pantry stocking trips. Brands such as French's, Powerade, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Bigs Sunflower Seeds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.59

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  • Recent demographic data

Bigs Sunflower Seeds Consumer Demographics

demographic
index
Female
101
Male
92
<24
78
25-34
99
35-44
102
45-54
92
55-64
138
65+
43
African American
300
Asian
104
Caucasian
86
Hispanic
88
demographic
index
Has Kids
110
No Kids
78
- $20k
85
$20k-40k
89
$40k-60k
105
$60k-80k
112
$80k-100k
119
$100k-125k
95
$125k +
81
No College
103
College
96
Adv. Degree
114

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Bigs Sunflower Seeds Basket Affinity & Size

brand
basket affinity
French's 7.2x
Powerade 6.5x
Red Bull 5.7x
Chex Mix 5.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
281

Where is Bigs Sunflower Seeds Purchased?

channels
index
Dollar
5
Drug
65
Food
47
Gas & Convenience
1129
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.0x
Jack Link's 1.9x
Ro-Tel 1.8x
Diet Dr Pepper 1.7x

How Did They Pay?

method
index
Cash
83
Credit
101
Debit
105
Food Stamps
139

When is Bigs Sunflower Seeds Purchased?

day of week
Sun
13.8%
Mon
18.7%
Tue
11.2%
Wed
12.4%
Thu
14.4%
Fri
16.9%
Sat
12.6%
time of day
Morning
17.3%
Noon
17.0%
Afternoon
32.7%
Evening
25.5%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bigs Sunflower Seeds consumers purchase?

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Why do Bigs Sunflower Seeds consumers try new brands?

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Where do Bigs Sunflower Seeds consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bigs Sunflower Seeds Target Market

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Who actually buys Bigs Sunflower Seeds? Do these consumers match the intended target market of Bigs Sunflower Seeds?

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What motivates the target market to purchase Bigs Sunflower Seeds?

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What other target market should Bigs Sunflower Seeds look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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