Bimbo Consumer Insights

Who buys Bimbo?

A Bimbo consumer is generally very low income, Hispanic, and adolescent age. Bimbo consumers are more likely to purchase Bimbo during larger pantry stocking trips. Brands such as Bar-S, Goya, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Bimbo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.9%
Total Basket $ (median)
$46.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bimbo Consumer Demographics

demographic
index
Female
98
Male
119
<24
264
25-34
124
35-44
98
45-54
72
55-64
60
65+
38
African American
72
Asian
104
Caucasian
54
Hispanic
517
demographic
index
Has Kids
111
No Kids
75
- $20k
180
$20k-40k
150
$40k-60k
108
$60k-80k
80
$80k-100k
70
$100k-125k
72
$125k +
58
No College
161
College
93
Adv. Degree
63

Understand Bimbo Consumer Behavior

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Bimbo Basket Affinity & Size

brand
basket affinity
Bar-S 8.3x
Goya 7.3x
Dannon Danimals 6.4x
YoCrunch 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
379

Where is Bimbo Purchased?

channels
index
Beauty
11
Club
89
Dollar
11
Drug
17
Food
140
Gas & Convenience
74
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Dannon Danimals 1.7x
Post Honey Bunches Of Oats 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
143
Credit
61
Debit
92
Food Stamps
297

When is Bimbo Purchased?

day of week
Sun
18.5%
Mon
16.2%
Tue
13.9%
Wed
12.4%
Thu
12.4%
Fri
11.7%
Sat
15.0%
time of day
Morning
15.2%
Noon
15.4%
Afternoon
31.3%
Evening
28.6%
Late
9.6%

Get More Bimbo Data

Contact us for the latest Bimbo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bimbo consumers switch to?

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Why do consumers stop buying Bimbo products?

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Which retailers do Bimbo shoppers prefer to shop at?

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What motivates consumers to try Bimbo products?

Research the Bimbo Target Market

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Who actually buys Bimbo? Do these consumers match the intended target market of Bimbo?

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What motivates the target market to buy Bimbo?

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What other target market should Bimbo look at?

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Which other brands have a similar target market?

About Our Bimbo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.