Bimbo Consumer Insights

Who buys Bimbo? A Bimbo consumer is generally very low income, Hispanic, and adolescent age. Bimbo consumers are more likely to purchase Bimbo during larger pantry stocking trips. Brands such as Bar-S, Goya, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Bimbo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.9%
Total Basket $ (median)
$46.85

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bimbo Consumer Demographics

demographic
index
Female
98
Male
119
<24
264
25-34
124
35-44
98
45-54
72
55-64
60
65+
38
African American
72
Asian
104
Caucasian
54
Hispanic
517
demographic
index
Has Kids
111
No Kids
75
- $20k
180
$20k-40k
150
$40k-60k
108
$60k-80k
80
$80k-100k
70
$100k-125k
72
$125k +
58
No College
161
College
93
Adv. Degree
63

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Bimbo Basket Affinity & Size

brand
basket affinity
Bar-S 8.3x
Goya 7.3x
Dannon Danimals 6.4x
YoCrunch 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
379

Where is Bimbo Purchased?

channels
index
Beauty
11
Club
89
Dollar
11
Drug
17
Food
140
Gas & Convenience
74
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Dannon Danimals 1.7x
Post Honey Bunches Of Oats 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
143
Credit
61
Debit
92
Food Stamps
297

When is Bimbo Purchased?

day of week
Sun
18.5%
Mon
16.2%
Tue
13.9%
Wed
12.4%
Thu
12.4%
Fri
11.7%
Sat
15.0%
time of day
Morning
15.2%
Noon
15.4%
Afternoon
31.3%
Evening
28.6%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bimbo consumers purchase?

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Why do Bimbo consumers try new brands?

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Where do Bimbo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bimbo Target Market

Arrow and target

Who actually buys Bimbo? Do these consumers match the intended target market of Bimbo?

Thought bubble

What motivates the target market to purchase Bimbo?

magnifying glass

What other target market should Bimbo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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