Bio-Oil Consumer Insights

Who buys Bio-Oil? A Bio-Oil consumer is generally very low income, Asian, and adolescent age. Bio-Oil consumers are more likely to purchase Bio-Oil during larger pantry stocking trips. Brands such as Dove, Cottonelle, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Bio-Oil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.79
% of Basket $ (median)
33.3%
Total Basket $ (median)
$38.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bio-Oil Consumer Demographics

demographic
index
Female
94
Male
162
<24
207
25-34
142
35-44
80
45-54
78
55-64
91
65+
49
African American
211
Asian
274
Caucasian
74
Hispanic
94
demographic
index
Has Kids
85
No Kids
133
- $20k
199
$20k-40k
111
$40k-60k
95
$60k-80k
85
$80k-100k
105
$100k-125k
72
$125k +
74
No College
90
College
105
Adv. Degree
85

Understand Bio-Oil Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bio-Oil Basket Affinity & Size

brand
basket affinity
Dove 10.6x
Cottonelle 10.4x
Glade 10.0x
Charmin 9.4x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
148

Where is Bio-Oil Purchased?

channels
index
Beauty
388
Club
47
Drug
473
Food
12
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.7x
Marlboro 1.6x
Nabisco Triscuit 1.5x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
107
Credit
119
Debit
80
Food Stamps
53

When is Bio-Oil Purchased?

day of week
Sun
11.3%
Mon
14.9%
Tue
11.4%
Wed
14.6%
Thu
14.4%
Fri
17.4%
Sat
16.1%
time of day
Morning
14.8%
Noon
17.4%
Afternoon
30.1%
Evening
28.6%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bio-Oil consumers purchase?

check mark

Why do Bio-Oil consumers try new brands?

check mark

Where do Bio-Oil consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bio-Oil Target Market

Arrow and target

Who actually buys Bio-Oil? Do these consumers match the intended target market of Bio-Oil?

Thought bubble

What motivates the target market to purchase Bio-Oil?

magnifying glass

What other target market should Bio-Oil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us