Bio-Oil Consumer Insights

Who buys Bio-Oil?

A Bio-Oil consumer is generally very low income, Asian, and adolescent age. Bio-Oil consumers are more likely to purchase Bio-Oil during larger pantry stocking trips. Brands such as Dove, Cottonelle, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Bio-Oil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.79
% of Basket $ (median)
33.3%
Total Basket $ (median)
$38.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bio-Oil Consumer Demographics

demographic
index
Female
94
Male
162
<24
207
25-34
142
35-44
80
45-54
78
55-64
91
65+
49
African American
211
Asian
274
Caucasian
74
Hispanic
94
demographic
index
Has Kids
85
No Kids
133
- $20k
199
$20k-40k
111
$40k-60k
95
$60k-80k
85
$80k-100k
105
$100k-125k
72
$125k +
74
No College
90
College
105
Adv. Degree
85

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Bio-Oil Basket Affinity & Size

brand
basket affinity
Dove 10.6x
Cottonelle 10.4x
Glade 10.0x
Charmin 9.4x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
148

Where is Bio-Oil Purchased?

channels
index
Beauty
388
Club
47
Drug
473
Food
12
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.7x
Marlboro 1.6x
Nabisco Triscuit 1.5x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
107
Credit
119
Debit
80
Food Stamps
53

When is Bio-Oil Purchased?

day of week
Sun
11.3%
Mon
14.9%
Tue
11.4%
Wed
14.6%
Thu
14.4%
Fri
17.4%
Sat
16.1%
time of day
Morning
14.8%
Noon
17.4%
Afternoon
30.1%
Evening
28.6%
Late
9.1%

About Our Bio-Oil Consumer Insights

How do we know who buys Bio-Oil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bio-Oil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.