Biore Consumer Insights

Who buys Biore?

A Biore consumer is generally very low income, Asian, and adolescent age. Biore consumers are more likely to purchase Biore during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Biore Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.49
% of Basket $ (median)
17.2%
Total Basket $ (median)
$37.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Biore Consumer Demographics

demographic
index
Female
102
Male
77
<24
269
25-34
147
35-44
82
45-54
79
55-64
48
65+
26
African American
71
Asian
200
Caucasian
87
Hispanic
138
demographic
index
Has Kids
93
No Kids
116
- $20k
135
$20k-40k
110
$40k-60k
115
$60k-80k
87
$80k-100k
88
$100k-125k
86
$125k +
86
No College
93
College
105
Adv. Degree
85

Understand Biore Consumer Behavior

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Biore Basket Affinity & Size

brand
basket affinity
Neutrogena 22.3x
CoverGirl 11.5x
Olay 10.5x
Secret 8.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
231

Where is Biore Purchased?

channels
index
Beauty
1040
Dollar
13
Drug
325
Food
16
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Olay 1.5x
Gold Peak 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
102
Credit
90
Debit
111
Food Stamps
35

When is Biore Purchased?

day of week
Sun
18.4%
Mon
13.6%
Tue
12.9%
Wed
12.4%
Thu
11.4%
Fri
14.7%
Sat
16.6%
time of day
Morning
11.8%
Noon
14.3%
Afternoon
34.8%
Evening
30.0%
Late
9.1%

Get More Biore Data

Contact us for the latest Biore consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Biore consumers switch to?

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Why do consumers stop buying Biore products?

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Which retailers do Biore shoppers prefer to shop at?

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What motivates consumers to try Biore products?

Research the Biore Target Market

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Who actually buys Biore? Do these consumers match the intended target market of Biore?

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What motivates the target market to purchase Biore?

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What other target market should Biore look at?

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Which other brands have a similar target market?

About Our Biore Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.