Biore Consumer Insights

Who buys Biore? Biore consumers are generally very low income, Asian, and adolescent age. Biore consumers are more likely to purchase Biore during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Biore Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
17.2%
Total Basket $ (median)
$37.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Biore Consumer Demographics

demographic
index
Female
102
Male
77
<24
269
25-34
147
35-44
82
45-54
79
55-64
48
65+
26
African American
71
Asian
200
Caucasian
87
Hispanic
138
demographic
index
Has Kids
93
No Kids
116
- $20k
135
$20k-40k
110
$40k-60k
115
$60k-80k
87
$80k-100k
88
$100k-125k
86
$125k +
86
No College
93
College
105
Adv. Degree
85

Understand Biore Consumer Behavior

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Biore Basket Affinity & Size

brand
basket affinity
Neutrogena 22.3x
CoverGirl 11.5x
Olay 10.5x
Secret 8.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
231

Where is Biore Purchased?

channels
index
Beauty
1040
Dollar
13
Drug
325
Food
16
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Olay 1.5x
Gold Peak 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
102
Credit
90
Debit
111
Food Stamps
35

When is Biore Purchased?

day of week
Sun
18.4%
Mon
13.6%
Tue
12.9%
Wed
12.4%
Thu
11.4%
Fri
14.7%
Sat
16.6%
time of day
Morning
11.8%
Noon
14.3%
Afternoon
34.8%
Evening
30.0%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Biore consumers purchase?

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Why do Biore consumers try new brands?

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Where do Biore consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Biore Target Market

Arrow and target

Who actually buys Biore? Do these consumers match the intended target market of Biore?

Thought bubble

What motivates the target market to purchase Biore?

magnifying glass

What other target market should Biore look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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