Biotene Consumer Insights

Who buys Biotene?

A Biotene consumer is generally slightly higher income, African American, and senior age. Biotene consumers are more likely to purchase Biotene during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Biotene Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.27
% of Basket $ (median)
14.2%
Total Basket $ (median)
$44.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Biotene Consumer Demographics

demographic
index
Female
97
Male
127
<24
68
25-34
78
35-44
70
45-54
113
55-64
198
65+
418
African American
113
Asian
91
Caucasian
101
Hispanic
82
demographic
index
Has Kids
67
No Kids
174
- $20k
97
$20k-40k
102
$40k-60k
90
$60k-80k
104
$80k-100k
119
$100k-125k
96
$125k +
92
No College
105
College
99
Adv. Degree
100

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Biotene Basket Affinity & Size

brand
basket affinity
Listerine 11.1x
Oral-B 7.1x
Crest 6.4x
Cottonelle 6.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
286

Where is Biotene Purchased?

channels
index
Beauty
9
Dollar
41
Drug
393
Food
39
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Listerine 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
122
Credit
100
Debit
95
Food Stamps
39

When is Biotene Purchased?

day of week
Sun
15.0%
Mon
14.5%
Tue
13.1%
Wed
12.1%
Thu
12.8%
Fri
15.3%
Sat
17.3%
time of day
Morning
16.6%
Noon
17.1%
Afternoon
35.9%
Evening
24.3%
Late
6.1%

About Our Biotene Consumer Insights

How do we know who buys Biotene? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Biotene consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.