Birds Eye Consumer Insights

Who buys Birds Eye? Birds Eye consumers are generally lower income, African American, and senior age. Birds Eye consumers are more likely to purchase Birds Eye during larger pantry stocking trips. Brands such as Fresh Selections, Green Giant, and Ore-Ida also tend to be purchased in the same trip. Sample consumer insights data below.

Birds Eye Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.72

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Birds Eye Consumer Demographics

demographic
index
Female
100
Male
104
<24
100
25-34
109
35-44
97
45-54
95
55-64
98
65+
110
African American
146
Asian
60
Caucasian
104
Hispanic
80
demographic
index
Has Kids
98
No Kids
105
- $20k
105
$20k-40k
105
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
95
$125k +
87
No College
96
College
101
Adv. Degree
101

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Birds Eye Basket Affinity & Size

brand
basket affinity
Fresh Selections 5.1x
Green Giant 3.8x
Ore-Ida 3.8x
Tyson 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
502

Where is Birds Eye Purchased?

channels
index
Beauty
1
Club
16
Dollar
4
Drug
14
Food
145
Gas & Convenience
8
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Perdue 1.3x
Maxwell House 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
100
Food Stamps
152

When is Birds Eye Purchased?

day of week
Sun
19.8%
Mon
14.0%
Tue
12.5%
Wed
11.9%
Thu
11.5%
Fri
13.6%
Sat
16.7%
time of day
Morning
13.6%
Noon
16.2%
Afternoon
34.6%
Evening
29.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Birds Eye consumers purchase?

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Why do Birds Eye consumers try new brands?

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Where do Birds Eye consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Birds Eye Target Market

Arrow and target

Who actually buys Birds Eye? Do these consumers match the intended target market of Birds Eye?

Thought bubble

What motivates the target market to purchase Birds Eye?

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What other target market should Birds Eye look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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