Birds Eye Consumer Insights

Who buys Birds Eye?

A Birds Eye consumer is generally lower income, African American, and senior age. Birds Eye consumers are more likely to purchase Birds Eye during larger pantry stocking trips. Brands such as Fresh Selections, Green Giant, and Ore-Ida also tend to be purchased in the same trip. See sample consumer insights data below.

Birds Eye Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.75
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Birds Eye Consumer Demographics

demographic
index
Female
100
Male
104
<24
100
25-34
109
35-44
97
45-54
95
55-64
98
65+
110
African American
146
Asian
60
Caucasian
104
Hispanic
80
demographic
index
Has Kids
98
No Kids
105
- $20k
105
$20k-40k
105
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
95
$125k +
87
No College
96
College
101
Adv. Degree
101

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Birds Eye Basket Affinity & Size

brand
basket affinity
Fresh Selections 5.1x
Green Giant 3.8x
Ore-Ida 3.8x
Tyson 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
502

Where is Birds Eye Purchased?

channels
index
Beauty
1
Club
16
Dollar
4
Drug
14
Food
145
Gas & Convenience
8
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Perdue 1.3x
Maxwell House 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
100
Food Stamps
152

When is Birds Eye Purchased?

day of week
Sun
19.8%
Mon
14.0%
Tue
12.5%
Wed
11.9%
Thu
11.5%
Fri
13.6%
Sat
16.7%
time of day
Morning
13.6%
Noon
16.2%
Afternoon
34.6%
Evening
29.0%
Late
6.7%

About Our Birds Eye Consumer Insights

How do we know who buys Birds Eye? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Birds Eye consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.