Birds Eye Steamfresh Consumer Insights

Who buys Birds Eye Steamfresh?

A Birds Eye Steamfresh consumer is generally higher income, African American, and senior age. Birds Eye Steamfresh consumers are more likely to purchase Birds Eye Steamfresh during larger pantry stocking trips. Brands such as Green Giant, Weight Watchers Smart Ones, and Ore-Ida also tend to be purchased in the same trip. See sample consumer insights data below.

Birds Eye Steamfresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.64
% of Basket $ (median)
3.7%
Total Basket $ (median)
$72.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Birds Eye Steamfresh Consumer Demographics

demographic
index
Female
100
Male
104
<24
95
25-34
99
35-44
100
45-54
99
55-64
102
65+
119
African American
129
Asian
55
Caucasian
105
Hispanic
82
demographic
index
Has Kids
97
No Kids
106
- $20k
87
$20k-40k
92
$40k-60k
99
$60k-80k
102
$80k-100k
101
$100k-125k
109
$125k +
109
No College
89
College
101
Adv. Degree
110

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Birds Eye Steamfresh Basket Affinity & Size

brand
basket affinity
Green Giant 4.9x
Weight Watchers Smart Ones 4.3x
Ore-Ida 4.2x
Bertolli 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
541

Where is Birds Eye Steamfresh Purchased?

channels
index
Beauty
1
Club
2
Dollar
3
Drug
22
Food
148
Gas & Convenience
13
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Perdue 1.3x
Smart Balance 1.3x
Utz 1.3x

How Did They Pay?

method
index
Cash
93
Credit
99
Debit
103
Food Stamps
118

When is Birds Eye Steamfresh Purchased?

day of week
Sun
20.4%
Mon
14.4%
Tue
12.4%
Wed
11.9%
Thu
11.1%
Fri
13.1%
Sat
16.8%
time of day
Morning
14.4%
Noon
16.9%
Afternoon
34.6%
Evening
28.1%
Late
6.0%

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Find Answers to Questions

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Which brands do Birds Eye Steamfresh consumers switch to?

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Why do consumers stop buying Birds Eye Steamfresh products?

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Which retailers do Birds Eye Steamfresh shoppers prefer to shop at?

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What motivates consumers to try Birds Eye Steamfresh products?

Research the Birds Eye Steamfresh Target Market

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Who actually buys Birds Eye Steamfresh? Do these consumers match the intended target market of Birds Eye Steamfresh?

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What motivates the target market to buy Birds Eye Steamfresh?

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What other target market should Birds Eye Steamfresh look at?

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Which other brands have a similar target market?

About Our Birds Eye Steamfresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.