Birds Eye Voila! Consumer Insights

Who buys Birds Eye Voila!?

A Birds Eye Voila! consumer is generally very low income, African American, and adolescent age. Birds Eye Voila! consumers are more likely to purchase Birds Eye Voila! during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Marie Callender's, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Birds Eye Voila! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$84.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Birds Eye Voila! Consumer Demographics

demographic
index
Female
100
Male
103
<24
133
25-34
132
35-44
88
45-54
82
55-64
85
65+
97
African American
160
Asian
34
Caucasian
104
Hispanic
99
demographic
index
Has Kids
99
No Kids
103
- $20k
141
$20k-40k
136
$40k-60k
114
$60k-80k
101
$80k-100k
84
$100k-125k
67
$125k +
49
No College
114
College
100
Adv. Degree
83

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Birds Eye Voila! Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 10.3x
Marie Callender's 6.5x
Banquet 6.1x
Totino's Party Pizza 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
516

Where is Birds Eye Voila! Purchased?

channels
index
Club
2
Dollar
14
Drug
9
Food
111
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.6x
Sunbeam 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
89
Credit
83
Debit
108
Food Stamps
227

When is Birds Eye Voila! Purchased?

day of week
Sun
19.1%
Mon
13.8%
Tue
13.3%
Wed
12.6%
Thu
12.2%
Fri
13.6%
Sat
15.4%
time of day
Morning
11.7%
Noon
14.0%
Afternoon
33.8%
Evening
32.5%
Late
7.9%

Get More Birds Eye Voila! Data

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Find Answers to Questions

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Which brands do Birds Eye Voila! consumers switch to?

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Why do consumers stop buying Birds Eye Voila! products?

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Which retailers do Birds Eye Voila! shoppers prefer to shop at?

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What motivates consumers to try Birds Eye Voila! products?

Research the Birds Eye Voila! Target Market

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Who actually buys Birds Eye Voila!? Do these consumers match the intended target market of Birds Eye Voila!?

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What motivates the target market to buy Birds Eye Voila!?

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What other target market should Birds Eye Voila! look at?

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Which other brands have a similar target market?

About Our Birds Eye Voila! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.