Birds Eye Voila! Consumer Insights

Who buys Birds Eye Voila!? A Birds Eye Voila! consumer is generally very low income, African American, and adolescent age. Birds Eye Voila! consumers are more likely to purchase Birds Eye Voila! during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Marie Callender's, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Birds Eye Voila! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$84.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Birds Eye Voila! Consumer Demographics

demographic
index
Female
100
Male
103
<24
133
25-34
132
35-44
88
45-54
82
55-64
85
65+
97
African American
160
Asian
34
Caucasian
104
Hispanic
99
demographic
index
Has Kids
99
No Kids
103
- $20k
141
$20k-40k
136
$40k-60k
114
$60k-80k
101
$80k-100k
84
$100k-125k
67
$125k +
49
No College
114
College
100
Adv. Degree
83

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Birds Eye Voila! Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 10.3x
Marie Callender's 6.5x
Banquet 6.1x
Totino's Party Pizza 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
516

Where is Birds Eye Voila! Purchased?

channels
index
Club
2
Dollar
14
Drug
9
Food
111
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.6x
Sunbeam 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
89
Credit
83
Debit
108
Food Stamps
227

When is Birds Eye Voila! Purchased?

day of week
Sun
19.1%
Mon
13.8%
Tue
13.3%
Wed
12.6%
Thu
12.2%
Fri
13.6%
Sat
15.4%
time of day
Morning
11.7%
Noon
14.0%
Afternoon
33.8%
Evening
32.5%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Birds Eye Voila! consumers purchase?

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Why do Birds Eye Voila! consumers try new brands?

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Where do Birds Eye Voila! consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Birds Eye Voila! Target Market

Arrow and target

Who actually buys Birds Eye Voila!? Do these consumers match the intended target market of Birds Eye Voila!?

Thought bubble

What motivates the target market to purchase Birds Eye Voila!?

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What other target market should Birds Eye Voila! look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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