Bisquick Consumer Insights

Who buys Bisquick?

A Bisquick consumer is generally very high income, Caucasian, and senior age. Bisquick consumers are more likely to purchase Bisquick during larger pantry stocking trips. Brands such as Betty Crocker, Pillsbury, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Bisquick Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$80.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bisquick Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
85
35-44
106
45-54
109
55-64
100
65+
123
African American
61
Asian
57
Caucasian
111
Hispanic
68
demographic
index
Has Kids
105
No Kids
88
- $20k
74
$20k-40k
85
$40k-60k
97
$60k-80k
105
$80k-100k
111
$100k-125k
108
$125k +
114
No College
88
College
100
Adv. Degree
116

Understand Bisquick Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bisquick Basket Affinity & Size

brand
basket affinity
Betty Crocker 3.9x
Pillsbury 3.9x
Old El Paso 3.6x
Domino 3.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
490

Where is Bisquick Purchased?

channels
index
Club
71
Dollar
77
Drug
24
Food
149
Gas & Convenience
10
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
99
Credit
103
Debit
98
Food Stamps
109

When is Bisquick Purchased?

day of week
Sun
18.3%
Mon
12.7%
Tue
11.5%
Wed
11.7%
Thu
11.1%
Fri
15.3%
Sat
19.3%
time of day
Morning
17.0%
Noon
18.0%
Afternoon
34.6%
Evening
24.7%
Late
5.6%

Get More Bisquick Data

Contact us for the latest Bisquick consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Bisquick consumers switch to?

Stop sign

Why do consumers stop buying Bisquick products?

Store front

Which retailers do Bisquick shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bisquick products?

Research the Bisquick Target Market

Arrow and target

Who actually buys Bisquick? Do these consumers match the intended target market of Bisquick?

Thought bubble

What motivates the target market to purchase Bisquick?

Magnifying glass

What other target market should Bisquick look at?

Venn diagram

Which other brands have a similar target market?

About Our Bisquick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.