Bisquick Consumer Insights

Who buys Bisquick?

A Bisquick consumer is generally very high income, Caucasian, and senior age. Bisquick consumers are more likely to purchase Bisquick during larger pantry stocking trips. Brands such as Betty Crocker, Pillsbury, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Bisquick Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$80.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bisquick Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
85
35-44
106
45-54
109
55-64
100
65+
123
African American
61
Asian
57
Caucasian
111
Hispanic
68
demographic
index
Has Kids
105
No Kids
88
- $20k
74
$20k-40k
85
$40k-60k
97
$60k-80k
105
$80k-100k
111
$100k-125k
108
$125k +
114
No College
88
College
100
Adv. Degree
116

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Bisquick Basket Affinity & Size

brand
basket affinity
Betty Crocker 3.9x
Pillsbury 3.9x
Old El Paso 3.6x
Domino 3.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
490

Where is Bisquick Purchased?

channels
index
Club
71
Dollar
77
Drug
24
Food
149
Gas & Convenience
10
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
99
Credit
103
Debit
98
Food Stamps
109

When is Bisquick Purchased?

day of week
Sun
18.3%
Mon
12.7%
Tue
11.5%
Wed
11.7%
Thu
11.1%
Fri
15.3%
Sat
19.3%
time of day
Morning
17.0%
Noon
18.0%
Afternoon
34.6%
Evening
24.7%
Late
5.6%

About Our Bisquick Consumer Insights

How do we know who buys Bisquick? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bisquick consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.