Bisquick Consumer Insights

Who buys Bisquick? Bisquick consumers are generally very high income, Caucasian, and senior age. Bisquick consumers are more likely to purchase Bisquick during larger pantry stocking trips. Brands such as Betty Crocker, Pillsbury, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Bisquick Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$80.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bisquick Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
85
35-44
106
45-54
109
55-64
100
65+
123
African American
61
Asian
57
Caucasian
111
Hispanic
68
demographic
index
Has Kids
105
No Kids
88
- $20k
74
$20k-40k
85
$40k-60k
97
$60k-80k
105
$80k-100k
111
$100k-125k
108
$125k +
114
No College
88
College
100
Adv. Degree
116

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Bisquick Basket Affinity & Size

brand
basket affinity
Betty Crocker 3.9x
Pillsbury 3.9x
Old El Paso 3.6x
Domino 3.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
490

Where is Bisquick Purchased?

channels
index
Club
71
Dollar
77
Drug
24
Food
149
Gas & Convenience
10
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
99
Credit
103
Debit
98
Food Stamps
109

When is Bisquick Purchased?

day of week
Sun
18.3%
Mon
12.7%
Tue
11.5%
Wed
11.7%
Thu
11.1%
Fri
15.3%
Sat
19.3%
time of day
Morning
17.0%
Noon
18.0%
Afternoon
34.6%
Evening
24.7%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bisquick consumers purchase?

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Why do Bisquick consumers try new brands?

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Where do Bisquick consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bisquick Target Market

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Who actually buys Bisquick? Do these consumers match the intended target market of Bisquick?

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What motivates the target market to purchase Bisquick?

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What other target market should Bisquick look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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